Cloud Gehshan Associates

Metal in EGD

The Power of Metal

More malleable than stone, stronger than glass, and nobler than synthetic materials, metal expresses quality and permanence. 

For thousands of years, blacksmiths have fabricated metal works of impressive scale and fluidity. Iron was first forged in the Middle East around 1900 BC and arrived in Europe by 1200 BC. In colonial America, the blacksmith was an essential member of every community. From the creation of ancient weaponry to utilitarian and decorative architectural features, metal work is both art and craft.

Cloud Gehshan Associates - Historical Society of Pennsylvania Digital Wall

Photo of storytelling walls at Historical Society of Pennsylvania

Cloud Gehshan Associates (Philadelphia) designed digital storytelling walls as part of the $5.7 million renovation of the Historical Society of Pennsylvania. The walls are located in the redesigned and refurbished lobby of the HSP building. Using images from HSP’s archive of more than 21 million documents, the digital walls serve as a renewable showcase,
 visible from the street.

Cloud Gehshan Associates Historical Society of Pennsylvania building Project

Photo of Historical Society of Pennsylvania electronic signage

Cloud Gehshan Associates (Philadelphia), in collaboration with SaylorGregg Architects, designed an electronic visitor information and donor recognition system for the lobby of the Historical Society of Pennsylvania building. The display includes images from HSP's vast collection of archival, genealogical, and historical information. The digital storytelling walls were designed to be a renewable showcase, creating a welcoming environment for members, donors, and historians.

Cloud Gehshan Associates Completed University of Texas San Antonio System

Photo of wayfinding at University of Texas San Antonio

Cloud Gehshan Associates (Philadelphia) has completed a signage and wayfinding system at the University of Texas San Antonio. The system includes vehicular and pedestrian directionals, orientation stations, sheltered kiosks, and building identification signs. Architectural gateways of local limestone and glass were recently installed, marking the entrance to the 600-acre campus.

University of Texas at Austin Wayfinding

Signing the “Model Village” 

A new wayfinding program helps the University of Texas regain its sense of place and open its arms to the Austin community.

“The finest university campuses in the world have always been places—model villages, to borrow Thomas Jefferson’s notion—where communal cohesion and strength are derived as much from the physical experience as from      any philosophy or values that may be espoused.”

--Robert Berdahl, former president of the University of Texas at Austin

Ian Goldberg

Ian Goldberg has the inherent ability and talent to create three-dimensional objects for the built environment. He has worked as Senior Designer and Associate at Cloud Gehshan Associates, an environmental graphic design firm, for the last 11 years.

Heradshot of Ian Goldberg, Cloud Gehshan Associates
Cloud Gehshan
Philadelphia, PA

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