Cloud Gehshan Associates

Joe Thoma

Joe Thoma is a versatile graphic designer with Cloud Gehshan Associates; a critical thinker / problem solver / creative, with a design education that has equipped him with many related talents including illustration, photography and interaction design.

Joe Thoma was first introduced to environmental graphic design when he participated in an SEGD Summer Workshop. During the workshop, he analyzed an existing signage system and incorporated user-based research into an effective and user-friendly wayfinding system.

Joe Thoma, Cloud Gehshan Associates
Cloud Gehshan

SEGD's 2019 Wayfinding & Placemaking Event in Philadelphia, August 1-2

2019 SEGD Wayfinding & Placemaking event takes place in Philadelphia, PA, August 1-2.

PHILADELPHIA—Wayfinding & Placemaking design continue to be the heart of experiential graphic design practice worldwide. The SEGD Wayfinding & Placemaking event in Philadelphia on August 1-2 is poised to bring participants and an international panel of speakers together to tour, connect, discuss and discover urban, regional, campus and transportation signage design.

Spring Garden Connector wins an AIANY + ASLANY Design Award

CG is proud to announce the Spring Garden Connector project has been recognized by New York, New Jersey, Connecticut and Pennsylvania AIA and ASLA members, and has received a Design Citation in the Open Space Category for the AIANY + ASLANY Transportation + Infrastructure Design Excellence Awards.

Urban Sign and Cloud Gehshan: Philadelphia Rail Park

The Newly Opened Philadelphia Rail Park Elevated Park - Phase One

SEGD Members Cloud Gehshan and Urban Sign worked on the recently opened Philadelphia elevated park. Phase one is the prototype of a park that will be twice as wide and twice as long as the New York High Line. Urban Sign employed laser cutting and delicate metal fabrication to help the designers capture the feel of the gritty neighborhood while supporting an interpretive approach that is legible and tactile.

Read the full story about the project at Cloud Gehshan Associates.

Trail Signage for the Gwynns Falls Trail

Trail Signage for the Gwynns Falls Trail

The City of Baltimore needed better identification for its robust network of hiking and bike trails. Cloud Gehshan (Philadelphia) created a new graphic language for the Gwynns Falls Trail, one of the busiest trails in the system.

The updated signage will improve the visibility, recognition and cohesion of the trails. The signs offer directions to adjacent highways, attractions and transit, which will increase the utility of the trails for commuters and weekend cyclists.

2015 Podcast | Contracts 101

Podcast Virginia Gehshan


What you will learn

Virginia Gehshan, SEGD Fellow and author of the original SEGD Standard Form of Agreement (2012) document presents an update on best practices for ensuring an airtight agreement for your project contracts.


  • Document ownership in the digital practice
  • Terms and conditions
  • How to protect yourself by spelling out all expectations
  • Learn how to develop a solid design services agreement that protects both designers and their clients



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