Cloud Gehshan Associates

Peter Hecht

Peter Hecht, PhD, an environmental psychologist, has over four decades of experience in wayfinding systems and behavior in urban public settings. His work covers evidence based design for visitor needs, way-finding, information architecture and organization. This involves system development for users, including special needs groups such as the elderly, those with physical limitations and with limited English proficiency.

Peter Hecht
Cloud Gehshan
Philadelphia

Joe Thoma

Joe Thoma is a versatile graphic designer with Cloud Gehshan Associates; a critical thinker / problem solver / creative, with a design education that has equipped him with many related talents including illustration, photography and interaction design.

Joe Thoma was first introduced to environmental graphic design when he participated in an SEGD Summer Workshop. During the workshop, he analyzed an existing signage system and incorporated user-based research into an effective and user-friendly wayfinding system.

Joe Thoma, Cloud Gehshan Associates
Cloud Gehshan
Philadelphia

Role of Senses and Sensitivity in Placemaking - Peter Hecht, PHD, Jessica Stoffers, and Lauren Harrison

 

Jessica Stoffers is a Senior Experiential Graphic Designer at IA Interior Architects with a background in brand strategy, experiential graphic design, and wayfinding. Her work spans a variety of industries, including Amazon, Chubb, PayPal, and Bank of America, among others. Jess looks for the intersection of people, cultural, and business objectives to tell compelling visual stories. She is passionate about equipping clients with the tools needed to authentically bring their brands to life.

Trailblazing Women in EGD: Virginia Gehshan

Trailblazing Women in EGD: Virginia Gehshan

Watch Time: 45 minutes
SEGD is celebrating Women's History Month by honoring our female Fellows and recognizing their portfolios of outstanding work. Next up is Virginia Gehshan, a 2010 Fellow, former President of SEGD (1992–1993) and Principal of Cloud Gehshan Design in Philadelphia. In her interview with Cybelle Jones (CEO of SEGD), Virginia speaks about how she landed in her career in EGD, forming her partnership with Gerome Cloud, her friendships built at SEGD and where she sees herself in 5 years from now.

Take a Look at the Bright Side—15 Vibrant Projects

Take a Look at the Bright Side—15 Vibrant Projects

Read Time: 4 min

In the midst of a global crisis or two, things can feel a bit...well...dark. You could use a break: Why not take a look at the bright side for the full-spectrum of technicolor-infused EGD inspiration? We've highlighted (pun intended) 15 vibrant projects over the last 5 years that are sure to put a smile on your face, make you reach for your shades, or both! 

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