Clearstory Inc.

Jane Woywod

Jane Woywod is a San Francisco Chapter Co-Chair and an Environmental Graphic Designer based in the San Francisco Bay Area. 

She is passionate about design in the built space, because it creates opportunity to view design in both an analytical and artistic lens. Being able to examine and unpack complex wayfinding systems while getting to design creative branded experiences keeps the workflow fresh and interesting. 

Jane Woywod
Clearstory
San Francisco

Alexis Agoustari

Alexis Agoustari is a Designer at Kate Keating Associates who has a formal education in both art history and design, she is particularly passionate about projects that connect people to place. Her desire to learn about the unique spirits and histories of built environments and helping people interpret the world around them led her to begin a career in Environmental Graphic Design, at Kate Keating Associates in 2016.

Alexis Agoustari
Clearstory
San Francisco Bay Area

Nikki San Miguel

Nikki San Miguel is currently a principal at Clearstory in San Francisco.

Nikki draws on her intuitive understanding of how people navigate their environments to create clear and consistent wayfinding systems. Her prodigious memory allows her to catalog and reference all the details of a project, keeping teams on track and projects running smoothly. A steadfast persistence helps her thrive in the dynamic environment of large and complex projects.

Nikki San Miguel
Clearstory
San Francisco Bay Area

Ivan Thelin

Ivan Thelin is a specialist in branded environments design, with deep experience in design, planning, and implementation. He has written signing guidelines for national and local retail and corporate clients.

Ivan Thelin, Kate Keating Associates
Clearstory
San Francisco

Alan Kriegel

Alan brings insightful analytic skills to complex projects and spaces. At his core, he is a systems designer, thinking not only in details, but also in complete systems and how they could evolve over time. Driven by a passion for bringing a high level of organization and clarity to each of his projects, Alan’s work spans the civic, private, and healthcare sectors and has included campus wayfinding analysis, complex room numbering schemes, and comprehensive sign standards.

Alan Kriegel
Clearstory
San Francisco

Adrianna Cai

Adrianna Cai is a graphic designer with Kate Keating Associates. Adrianna graduated from University of California, Davis, with a Bachelor's of Arts, Design and Psychology.

Adriana Cai's responsibilites include:

Adrianna Cai
Clearstory
San Francisco

Clearstory

We are insightful, creative problem-solvers who help people navigate our world.

Every place has a story—one that includes the people and vision that shaped it, and the way visitors experience it. Clearstory illuminates these narratives so that people find the information they need and comfortably navigate their environment. Their wayfinding and placemaking programs enhance buildings and their surroundings, creating memorable experiences that allow visitors to easily connect to a place.

Julie Vogel

Julie Vogel was SEGD Secretary/Treasurer in 2017-2018 and served on the SEGD Board in 2012-2019. She is president at Clearstory in San Francisco.

Julie has been designing signage and wayfinding programs for architecturally significant buildings and environments for over 20 years.

Headshot of Julie Vogel of Kate Keating Associates
Clearstory
San Francisco

Clearstory Rebranding: One Firm’s Creative Journey

Clearstory Rebranding: One Firm’s Creative Journey

Read Time: 6 minutes

SEGD member firm Clearstory recently won a 2021 National Marketing Communications award in the category of “Rebrand” from SMPS (Society for Marketing Professional Services) for the rebranding of their own company. This included the renaming of the 25-year-old design firm from Kate Keating Associates Inc. to Clearstory. Learn how the leadership and staff of Clearstory launched a creative journey involving more than simply the design of new logos, but included introspection about the identity and goals of the firm itself.

Clearstory wins First Place in Rebrand Category for 2021 National Society of Marketing Professional Services MCA Awards

Clearstory wins First Place in Rebrand Category for 2021 National Society of Marketing Professional Services MCA Awards

Clearstory was recently awarded first place in the Rebrand category for 2021 SMPS National Marketing Communications awards (MCA).  We are honored to be selected and included alongside so many strong and effective marketing submittals from firms Nationwide. 

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