Jason Smith

Jason Smith is the Projects Director of City ID, based in New York and San Francisco, USA and Bristol, UK. City ID is a specialist design company focused on improving people’s understanding and experience of cities, places and transportation systems through the implementation of identity, wayfinding and integrated transportation projects.

City ID

New York, NY

City ID

Based in the US and the UK, City ID are an established pioneer in the development of mapping and wayfinding information design programs, as well as supporting integrated urban design and streetscape projects that connect people, movement and places.
The company's core business is in providing wayfinding and design services including concept and vision development, detailed design development, project management, stakeholder engagement/consultation and design and production management services.

Skylar Hayden

Skylar Hayden is a multi-disciplinary designer eager to explore everything the Experiential Design industry has to offer.

Currently working at GNU Group in their Northern California office, he is meticulously learning the fundamentals of experiential graphic design and wayfinding, and endlessly researching all things related to the industry.

GNU Group

San Francisco

San Francisco International Airport (SFO) Wayfinding Program

Finalist 2020

The San Francisco International Airport (SFO) Wayfinding Program combines ambitious changes to enhance the guest experience and optimize Airport operations with reimagined product, service and information designs that are intuitive to use, and more sustainable to manage and maintain. The program sets a new benchmark for the North American aviation sector.

Jason Smith & Jacob Ehrenberg - The SFO Way: People, Places, Things

https://segd.org/jason-smith-jacob-ehrenberg-sfo-way-people-places-things

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Jason Smith & Jacob Ehrenberg - The SFO Way: People, Places, Things

British EGD Practices Dialogue

https://segd.org/british-egd-practices-dialogue

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British EGD Practices Dialogue

SEGD is an amazing community of designers, fabricators and manufacturers who create experiences that connect people to place. One of the many membership benefits of SEGD is a library of talks from SEGD's past events. All videos from 2014 through 2019 are available for viewing for members for free.

If you are a member please log in (hint: top right below search) if not please join SEGD and experience its amazing resources. First year members receive a discount on the member rate!

Jason Smith & Jacob Ehrenberg - The SFO Way: People, Places, Things

SEGD is an amazing community of designers, fabricators and manufacturers who create experiences that connect people to place. One of the many membership benefits of SEGD is a library of talks from SEGD's past events. All videos from 2014 through 2019 are available for viewing for members for free.

If you are a member please log in (hint: top right below search) if not please join SEGD and experience its amazing resources. First year members receive a discount on the member rate!

SEGD's 2019 Wayfinding & Placemaking Event in Philadelphia, August 1-2

2019 SEGD Wayfinding & Placemaking event takes place in Philadelphia, PA, August 1-2.

PHILADELPHIA—Wayfinding & Placemaking design continue to be the heart of experiential graphic design practice worldwide. The SEGD Wayfinding & Placemaking event in Philadelphia on August 1-2 is poised to bring participants and an international panel of speakers together to tour, connect, discuss and discover urban, regional, campus and transportation signage design.

City ID Publishes Paper on Holistic Approach to Airport Wayfinding

Read Time: <1 minute

City ID (Bristol) recently published a white paper entitled "Airport | Rethinking the Guest Experience: A Holistic Approach to Wayfinding," proposing Wayfinding as a service—putting the needs of guests first in the design of all elements that aid visitor understanding and experience of airport environments.