These words from Benjamin Franklin, and those from Winston Churchill "We shape our environments, and then, our environments shape us" are foundational to understanding the value of immersive, interactive and connected digital experiences. Charles Fraresso is grateful to have learned and practiced his craft at leading organizations such as IMAX, Fakespace and Christie Digital.
Welcome to Christie®. We’re a global visual, audio and collaboration solutions company offering diverse solutions for business, entertainment and industry. Christie employs over 1,500 people globally and has installed over 100,000 projection solutions for a variety of industries, worldwide – and we’re not stopping there.
Using landmark spaces as digital canvas, projection mapping is trompe l'oeil on a gigantic, pulsating scale. Where will it take us next?
Call it projection mapping, pixel mapping, video mapping, or even architecturally registered mapping. It’s known by all those names and more. But the new media format that has been the toast of YouTube—and live audiences worldwide—has broken a major visual barrier and is poised to knock down more walls.
Christie Microtiles (Cypress, Calif.) provided the 16-ft.-wide by 6-ft-tall array of MicroTile displays in the lobby of the Church History Museum in downtown Salt Lake City. The array shows two displays simultaneously. On the right side, videos play continuously, while, on the left side, features of current and upcoming exhibits are shown.
Christie Digital Systems (Cypress, Calif.) has won eight awards in 2011 for its Christie MicroTiles “digital canvas” product, among 18 total awards since its introduction in 2009. The modular digital display tiles can be stacked and clustered like building blocks to create custom display walls in various shapes and scales.