While working on another project at the South Street Seaport Museum, Cooper Joseph Studio’s design team discovered a huge number of tools that had been stored unceremoniously in boxes, then set out on sheets on the floor. The museum had planned to take them off site, but Cooper Joseph suggested the idea of collecting them in an exhibit.

Although store-window design is in itself a genre, an emphasis on selling merchandise often dominates the visual theme. To celebrate the Jewish New Year at The Jewish Museum in New York, the curator wanted to use the museum’s windows as a means to celebrate (and, in a way, advertise, the Jewish New Year). She requested something playful, but reflective of the educational mission of the museum and respectful of the building’s historic façade.