Four walking tours through downtown Manhattan link 50 historic and contemporary sites with freestanding interpretive graphic panels. Colored dots set into the pavement and hand-held maps are wayfinding aids. Visitors can plan their days and preview their tours at interactive video kiosks.

New York Public Library Jill Kupin Rose Gallery

For Chermayeff & Geismar, the challenge was to create a permanent exhibition that celebrates the history, collections and public programs of one of New York's most important cultural institutions.

This installation was created in four months with $87,000, which included all research, design, fabrication, and installation. Both the design and the fabrication of the exhibit reflect the client's modest purpose. Although the United States Agency for International Development (USAID) is not well understood in this country, millions around the world know the United States only from the bold shield emblazoned on a life-saving relief shipment tumbling from a truck.

The challenge was to make a compelling exhibit – fifty of the best books and fifty of the best covers – appealing to AIGA members who had seen many of these exhibits in the past.

Chermayeff & Geismar chose a very simple color palette – white, black, gray, and orange – and tried to make single large design moves using as much space as possible. The books themselves do the communicating; visitors can pick up each item on display and there are plenty of well-designed captions to answer questions.