Chanel Media Installation

Chanel Media Installation

Jury Award
Chanel Media Installation, Chanel, Apologue

Inspired by Karl Lagerfeld’s new urban architecture and graffiti campaign, expressed in his downtown New York photographs, Chanel’s new SoHo store was wrapped with a “Wall of Light” as part of a three-day celebration of the city and the launch of the new Chanel store design in New York City.

Apologue (Los Angeles) designed a porous 140-ft.-wide by 10-ft.-high, L-shaped LED canvas and hired United Visual Artists (London) to collaborate on developing generative animations for Lagerfeld’s urban photography.

Apologue
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