This past summer was a very busy one for SEGD—and for SEGD Members, I've been told.
In July, we hosted a record-breaking crowd at the Wayfinding event in LA, which boasted some amazing tours as well. We built on that success with the Exhibition & Experience Design event in August in Washington DC. The format of running educational events for SEGD's specific practice areas is working very well to deliver targeted learning experiences alongside opportunities to network.
Why should you and your Firm be members of SEGD? There are many reasons, but the one most often cited and cherished is the warmth, friendliness and helpfulness of the members. But there is a growing alternative reason: Marketing ROI
The 2018 SEGD Conference Experience Minneapolis delivered the highest satisfaction score for an SEGD conference since the great recession. Read about the progress we are making on our education resources and more.
SEGD has been working on a continuous cycle of improvements to its programs and content to ensure that it remains relevant and becomes more vital for members. How satisfied are members with the changes? Did the organization get a thumbs up or down for the on-going improvements? How has SEGD's membership changed over the past five years?
2017 was another strong year for SEGD and the ongoing development of the association, the fifth in a row, in fact. As we say "thank you and farewell" to John Lutz after his two-year term as SEGD President ends and say "hello" to Bryan Meszaros as he starts his two-year term, it is worth reflecting on the journey we have been on the past five years, and, where we are going from here.
We measure, constantly, how we are doing and discuss it at every board meeting. SEGD even has its own dashboard, customized to monitor the factors that are making the top-line results possible.
Some might even say we are quite fanatical about understanding the underlying drivers of our membership value creation and engagement with the community—and they would be right!
The 2017 SEGD Conference Experience Miami was a great event. It was well attended. And lots of fun, too! I'd like to extend a thank you to all who attended, sponsored, spoke and participated. There were so many highlights and moments of people enjoying themselves that we decided to create a photo gallery on the 2017 SEGD Conference Experience Miamipage. Enjoy!
While 2016 seems to be a candidate for worst year ever, from an Experiential Graphic Design perspective, we could not disagree more! SEGD set a new record in membership for the third year in a row and that is just the beginning.
It's a busy year for the profession and firm leaders are starting to act on new opportunities brought about by where we are in the economic cycle. SEGD is doing great and working on next steps to keep the momentum going on improving benefits for members.
