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San Francisco International Airport Signage and Wayfinding

SFO Wayfinding, Interview with Vicki Sundstrom

Innovating the Passenger Experience at SFO

Vicki Sundstrom, PE, started her career as a traffic engineer in Landside Operations at San Francisco International Airport. Today, she manages the signage program that helps SFO’s 41 million annual domestic and international travelers navigate four terminals and seven boarding areas. She will be a keynote speaker at the SEGD/ASMN Airport & Transportation Workshop September 25-26, sharing how SFO continues to innovate the passenger experience.

Design Disciplines Collide at SEGD's Exhibition & Experience Design Workshop

SEGD Exhibition & Experience Design Workshop

August 21-22 in Washington, D.C.

Today, exhibition design is a convergent discipline that borrows elements from retail store design, interpretive wayfinding, storytelling, media, and interaction design. The creatives who develop immersive, compelling exhibition experiences are just as diverse, hailing from the experience design world as well as web development, technology, science, typography, and brand design.

NYC Beaches Wayfinding and Signage

Hitting the Beach

In the wake of Hurricane Sandy, Pentagram builds a stronger-than-ever identity for New York City’s public beaches.

Design intervention in the wake of a natural disaster can be a tricky proposition. Emotions run high. Resources are scarce. Environmental restoration seems insurmountable. Efforts to rebuild, though admirable, can be fragmented, unorganized, and politically charged. It’s hard to know where to start.

Convergence: 2014 SEGD Conference

Convergence: 2014 SEGD Conference

Design Forces Converge at the 2014 SEGD Conference in Atlanta

Ideas, cultures, disciplines, and geographies converged in Atlanta June 5-7 for the 2014 SEGD Conference themed Convergence: Crossing Lines.

Just as Atlanta is a city that has been shaped dramatically by social, cultural, and historical forces, design is continuing to shape and reshape itself as disciplines, technologies, and social changes collide.

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