Designing with the Fan Journey in Mind

Design with the Fan Journey in Mind

Asher Johnson, Sports Practice Account Director for Dimensional Innovations, will kick off the 2018 SEGD Branded Environments event with his session, “Boundless Touchpoints: Extending the Brand Experience for Sport + Entertainment Venues.” Here, Asher shares his favorite projects, key considerations in building brand-centric customer experiences and what makes a brand experience “game-changing.”


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