Geoffry Fried

Geoffry Fried (Geoff) is a Professor of Design whose academic focus and expertise include typography, design methods and strategies, and the language of design. Geoffry Fried was the Chair of the Design department from 1994 to 2007. He has also taught at Boston University, Rhode Island School of Design, and Northeastern University. Geoffry Fried earned his MFA in Graphic Design from Yale University (1982) and his BA in English from Carnegie-Mellon (1973).

Geoff Fried is a Professor of Design at Leslie University
Lesley University
Cambridge, Massachusetts

Sign Up Now for ‘Hack the City’ Wayfinding Challenge

A ‘Hack the City’ wayfinding hackathon on Saturday 25 November is challenging people to travel across Cambridge by walking, cycling or using public transport, then come up with creative ways to improve navigation around the city, which could involve using the latest data and technology.


MIT Media Lab Members Event

Merit Award 2015
MIT Media Lab Members Event

The MIT Media Lab is an interdisciplinary research laboratory at the Massachusetts Institute of Technology devoted to projects at the convergence of technology, multimedia, sciences, art, and design. Pentagram’s Michael Bierut and his team designed a dynamic new identity for the lab that continues the institution’s traditions of timelessness and flexibility.


Clifford Selbert and Robin Perkins, SEGD Fellows

Clifford Selbert & Robin Perkins

Monumental Achievements

SEGD Fellows Clifford Selbert and Robin Perkins add dramatic scale, emotion––and most of all, stories––to the urban landscape.

Landscape architect/graphic designer Clifford Selbert and graphic designer/sculptor Robin Perkins teamed up in the late 1980s and, in the ensuing 25 years, they have collaborated with a wide range of municipalities, public agencies, owners, developers, and architects to create landmark projects that connect stories to places using art, communications, and environments.

MIT Wayfinding & Signage

Honor Award
MIT Wayfinding & Signage, Olin Partnership and Massachusetts Institute of Technology, Joel Katz Design Associates

This master plan addresses the unique urban conditions of MIT's Cambridge campus, the confusing array of destinations encountered by visitors, new students, and faculty, and the lack of any comprehensive wayfinding system. The campus can be opaque and visually unnavigable to the uninitiated.

Joel Katz Design Associates
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