California

Universal Studios AMC Cinema Graphics

Merit Award
Universal Studios AMC Cinema Graphics, Universal Studios Hollywood, Sussman/Prejza & Company

The renovation of the AMC Cinema at Universal City Walk has raised the bar for movie-going experiences in Los Angeles. After large architectural gestures proved to be unfeasible, the design team was brought on to make a bold graphic statement within the confines of the existing structure and a limited budget. The first task was to create the “big idea” that the targeted demographic would respond to. Since the majority of City Walk movie-goers are 18 to 25 years old, the design team created a visual statement that would appeal to this age group.

Sussman/Prejza & Company

California Academy of Sciences Exhibits

Honor Award
California Academy of Sciences Exhibits, California Academy of Sciences, Volume Inc., Cinnabar Inc.

At the Renzo Piano-designed California Academy of Sciences’ new home, the Islands of Evolution exhibit examines the Academy’s various expeditions and research in the Galápagos and Madagascar with a focus on evolution. Volume Inc. co-opted the scientific specimen box as a method of organizing content and gave it a contemporary spin, allowing for varied and compelling arrangements of different kinds of information.

Volume Inc., Cinnabar Inc.

LAPD Memorial

Honor Award
LAPD Memorial, Los Angeles Police Foundation, Gensler

Situated on the plaza to the east of the new Los Angeles Police Administration Building, the Memorial for Fallen Officers is a wall of brass and light that marks a transition between the plaza’s formal and informal spaces. From a distance, the 32-ft.-long, 12-ft.-high memorial appears as a solid wall of lit brass. As visitors approach, it becomes evident that the wall is, in fact, a vast assemblage of precision-cut brass plates with custom-drawn letterforms spelling out the names of 202 LAPD officers killed in the line of duty.

Gensler

Hollywood Hills Hotel

Merit Award
Hollywood Hills Hotel, Mel and Bernie Adler, Newsom Design

Septuagenarian brothers Mel and Bernie Adler own the Hollywood Hills Hotel; their parents bought the nondescript brick building in 1948. Located on a gritty urban street within walking distance of new glamorous hotels and restaurants on Hollywood Boulevard, the hotel badly needed a refresh. The remodel was a challenge: the budget was modest and the site was messy, with two imperfect buildings (the original 1929 building and a 1970s addition).

Newsom Design

Cody Clark

Cody Clark leads Environmental Graphics services in the Los Angeles Environments Studio of RTKL. Cody Clark specializes in wayfinding and environmental graphics for mixed-use retail, residential, office, civic, hospitality and healthcare projects. Cody Clark’s expertise has contributed to an exemplary portfolio of award-winning projects and publications. 

In addition to his contributions to the practice, Cody Clark teaches in the Environmental Design Department at Art Center College of Design and has served as the Los Angeles and Southern California Chair for SEGD.

Cody Clark, Principal RSM Design, Los Angeles, California
RSM Design
Los Angeles

Dinosaur Hall

Merit Award
Dinosaur Hall, Natural History Museum of Los Angeles County, KBDA

Dinosaurs are one of the core offerings at the Natural History Museum in Los Angeles, with many one-of-a-kind and scientifically significant specimens. In July 2011, the museum opened the new, 14,000-square-foot Dinosaur Hall to highlight the latest dinosaur discoveries and bring the process of scientific investigation to life.

KBDA

Steve Reinisch

You design. I detail.

You get to do what you like to do
and I, with you, get to do what I like to do.
You get to design, I get to detail.

And in the era of mission statements,
mine (in eight words!) is this:

Preserving and honoring your design
through articulate documentation.

The purpose of my work is for you to have the results you seek.

This translates to the detailing and documentation/ packaging of your work for fabrication/ installation that will free you to focus on doing what you enjoy doing - design.

Really.

Steve Reinisch, TheGreatDetailGuy
TheGreatDetailGuy!
Los Angeles

Golden Gate Bridge Pavilion

From the SEGD Archives, circa 2012: San Francisco’s most famous landmark turned 75 in 2011 and in honor of the occasion, as well as anticipation of the rush of visitors it would inspire, the Golden Gate Bridge Highway and Transportation District (the bridge operator) partnered with the Golden Gate Bridge National Parks Conservancy to rethink the entire visitor experience.

Dimensional Maps

From the archives, circa 2012: Despite my anticipation and glee at what technology will allow us to do in the future, I want to sing the praises of what could be considered a rather antiquated wayfinding form: the tactile or dimensional tabletop-style map.

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