CA Signs

Row DTLA

Honor Award 2018
Row DTLA

At the new downtown development ROW DTLA, Rios Clementi Hale Studios used place-led branding to reveal the story and uniqueness of the place. Layers of the site’s past remained throughout the development: faded signage, timeworn concrete and a gritty patina that was important as a bit of the history of the Produce Market, which is still functioning today. A fresh skim-coat would have wiped these important imprints away but celebrating them gives the site an authenticity that can’t be recreated.

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