Business of Design

Jim Gilmore

Co-author of The Experience Economy, James H. Gilmore is an author, speaker, and management advisor to organizations throughout the world, helping them go deep on innovative ways to create customer value and new revenue.

Jim Gilmore, Co-Founder of Strategic Horizons and co-author of The Experience Economy
Strategic Horizons
Aurora, OH

Susan Lyons

Susan Lyons is the President of Designtex, a design and product development company providing research-based materials for the built environment.
Previously, Lyons was the Executive Vice President of Design and Marketing for Designtex, leaving in 2002 to start a collaborative studio focused on sustainable product development.

Susan Lyons, Designtex
Designtex
New York

Betsy Vohs

Betsy Vohs is the CEO and Partner of Studio BV, 

Betsy Vohs founded Studio BV in 2015 in order to dedicate her ideas and energy to clients who want transformational design solutions. Transformational design comes from investigating the places, contexts, and people that will be shaped by the design. How people feel, what they touch, how they interact — these human experiences are central elements of design.

Betsy Vohs, CEO of Studio BV
Studio BV
Minneapolis, MN

Lukas Fitze

A Swiss transplant to New York, Lukas Fitze started out in corporate advertising in Zurich, picked up the thread in New York, cutting his teeth with advertising giants such as Ogilvy & Mather, Foote, Cone & Belding, mastering the ropes of media planning, project management, and emerging digital technologies.

Lukas Fitze
iart ag
New York

Bob Harlow

Bob Harlow has recently opened Archetype’s Denver office and serves as an Account Executive for the custom fabrication firm.

Harlow joined SEGD in October of 1991 and attended his first national conference in New York City in August of 1992. In 1997, he joined SEGD’s Board of Directors and served as Industry Liaison for three years.

Bob Harlow, Account Executive, Archetype, Denver, Colorado
archetype
Denver

Ayannah Buford

"A well-designed experience should help you live your best life..."

Ayannah Buford is CEO and Creative Director of B.Brilliant, an experience design company for places and spaces in the commercial real estate industry.

Ayannah Buford, B.Brilliant
b.brilliant
Washington D.C.

Philip Murphy

In his 22 years as the President and CEO of GNU Group, Philip Murphy has had the chance to fully develop the four-person Leadership Team that represents the next generation. Managing a creative practice is its own on-going design assignment and Phil has relished the opportunity to evolve the firm.  However, his focus throughout his career has been adding to the efficacy of how people experience the built environment- particularly how they find their way.

Philip Murphy, GNU Group
GNU Group
San Francisco

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