Business of Design

SEGD's 2017 Technology Roadmap for Experiential Graphic Design

We live in a technologically driven society. Much of the value created in business today is underpinned by advances in technology: The economy is driven by increases in productivity and those productivity gains are driven by advances in technology. Unless you live in a cave, it is hard to escape the effects of technological advancement.

Why Experiential Design is More Important than Ever

DON’T CALL IT A COME BACK, WE’VE BEEN HERE FOR YEARS.

By, Tucker Trotter, President and CEO of Dimensional Innovations

Experiential design is nothing new. In fact, the art of combining interactive storytelling with environmental design to engage an audience has been done exceptionally well by several brands and organizations. So why all the recent buzz? Why are advertising agencies and consulting firms suddenly throwing it around as the latest trend?

Research is redefining what "good design" means.

The Sign Foundation has a few reports that indicate the value that signs add to a business

Frost*collective Launches Pivot

Frost*collective has announced a repositioning of the business that will elevate the agency’s strategic competence with the addition of Pivot, a strategic innovation consultancy. Pivot specializes in transformative business consulting, adding to the agency’s foundational expertise in brand strategy, brand design, digital solutions and urban environments. The addition consolidates and extends Frost*collective’s service proposition, retaining human-centered design at its core.   

From geo-location to sun-paths, here are 10 very useful tips to make you the model SketchUp user of the office.

Is your website still brochureware designed to impress your peers and clients? Here is some good advice on how to rethink how it should work to become an effective part of your marketing campaign.

Click to access the members only survey results for design software useage

What software do Experiential Graphic Design firms use? Find out what the benchmark for design software is in 2017.

The latest survey from SEGD conducted in May 2017 helps you understand which software to use for which applications. In many cases, there are already industry standards forming. Aligning with industry standards makes it easier to employ people with the right skills and experience.

 

Comparison of arts industries contributions to the US economy. This makes for fascinating reading.

See the NEA interactive map produced from the Bureau of Economic Analysis, U.S. Commerce Department's State-level ACPSA (Arts and Cultural Production Satellite Account) which included the tax code for "designer".

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