Brooklyn

Airspace and The Breeze
Airspace Announces The Breeze

Airspace (New York) is excited to announce their new adaptive reuse project in East Williamsburg, Brooklyn set to open in Summer 2018. Their client, The Hudson Companies, Inc., along with S9 Architecture and ABS Partners Real Estate, have developed an office and retail destination, which features a rooftop restaurant with views of Manhattan. Airspace was responsible for the identity, exterior murals, signage and wayfinding.

The project was recently profiled in Crain's New York.

Andrew Freeman
Andrew Freeman

Andrew (Drew) Freeman is the founder and principal of afreeman. He works with clients and colleagues to envision, create and implement conceptually significant yet commercially successful design solutions. Drew is responsible for excellence across all afreeman projects.

Etsy Global Headquarters

The space that became Etsy Global Headquarters in Brooklyn, New York was the former location of the Jehovah’s Witness Bible and “Watchtower” magazine printing facility, which has the largest printing circulation in the world. The Jehovah’s Witnesses sold the buildings in late 2015 to a private developer.

Photo of Industry City by Airspace
Airspace Breathes New Life into Industry City

Airspace (New York) tackles branding, graphics and wayfinding for an adaptive-reuse project spanning 6.5 million square feet by finding a simple solution to blend the old and the new.

Michael Freimuth, Franklyn
Michael Freimuth

Michael Freimuth is the co-founder and creative director of Franklyn, a boutique creative and technology firm based in Brooklyn. A graduate of the Rhode Island School of Design, Michael is an award-winning creative director whose work has been recognized by myriad industry organizations including the AIGA, Art Directors Club, the Society of Publication Designers, Print and Communication Arts magazines.

Yasmin Elayat, Scatter
Yasmin Elayat

Yasmin Elayat is a new media artist, experience designer, and creative technologist working at the intersection of art and technology. Her work focuses on pushing the boundaries of immersive, storytelling experiences ranging from new media documentary to immersive environments and interactive installations. Yasmin leverages emerging technology to create new forms of storytelling constructs to build collaborative, participatory projects for engaging communities and for social impact.

Saori Tahara

Saori Tahara is a Japanese designer and artist who lives in Brooklyn. Born in Hiroshima, she moved to New York City in 2012. She graduated The City College of New York of Master of Fine Arts in 2016, where she studies digital media art in Digital and Interdisciplinary Art Practice. Her career began as a graphic designer with a focus on package graphics, layouts, themes, and promotions. Her passion has always been in making digital images and the majority of her work is now exploring programming language for interactive arts and design.

Masterwork Plaques

Masterwork Plaques is a studio focused on the creation of custom plaques and specialty metal signage. Founded by a team of sculptors and public artists, we are skilled collaborators, working with designers and architects on creative problem solving for wayfinding, branding and interpretive projects.  Our studio’s mastery of traditional metal techniques allows us to develop new and dynamic ways to incorporate metal signage into contemporary installations that are long-lasting and visually unique.

Masterwork Plaques specialties include:

Pamela Parker, Undercurrent Design
Pamela Parker

Pamela Parker is a designer and artist interested in developing a fresh solution to every creative challenge. Pamela Parker's work is about creating an engaging viewer experience and clarifying and focusing a message, while allowing room for the subtle, ephemeral and whimsical. She is specialized in design and strategy for exhibitions, print, web, and animation with an eye towards drawing connections and telling a story.

Roger Westerman, Rogerwesterman Design, Brooklyn, NY
Roger Westerman

Roger Westerman has over twenty years of experience as a designer. His practice focuses on the conceptualization and design of immersive and interactive museum environments and experiences. He has expertise in all phases of the design process, including master planning, concept sketches, graphic design, content research and writing, digitally and manually produced control drawings and renderings, and project management. He founded Roger Westerman Design LLC in 1999, after leaving ESI Design (Edwin Schlossberg, Inc.) (1994–1999).

Peter Hyde Design Collaborates on Studio

Peter Hyde Design (Brooklyn, N.Y.) collaborated on the design of Studio 17, a broadcast studio for First Rule Film & Broadcast in St. Louis.

Tristan Valencia, SenovvA
Tristan Valencia

Tritan Valencia, Executive Producer, is a Los Angeles native and recent New York transplant.

Peter Hyde, Peter Hyde Design
Peter Hyde

Peter Hyde Design turns your vision into design reality. Peter Hyde Design is led by Peter Hyde, a designer with 20 years of experience in the professional design field.  Peter brings his combination of strong design, management, client relations and technical talents to create impactful projects.

A Beautiful Way to Go Exhibit

A Beautiful Way to Go: New York’s Green-Wood Cemetery commemorates the 175th anniversary of Green-Wood Cemetery in Brooklyn. Predating both Central Park and Prospect Park, the national historic landmark was one of the most important landscapes of the 19th Century, ultimately influencing the rise of public parks and green space in the U.S.

Naomi Pearson
Naomi Pearson

2009 SEGD Green Committee Distinguished Member Award honoree.  Naomi Pearson is a designer, illustrator, and sustainability consultant who focuses on developing sustainable strategies that inform the design process. 

Science City

An on-the-street exhibit that reveals how cities work, the Science City exhibit for New York Hall of Science and the National Science Foundation is a truly interactive piece. Visitors see the depth of water mains below through periscopes, look at the antennae through telescopes and read about infrastructure on interpretive signs. The idea is slated to be adopted by science museums throughout the United States.

Mirages of the Walls

This project by a student at Pratt Institute converted computer pixels into black, white and gray tiles. The concept is illustrated with a design for the walls at 42nd Street Subway Station, featuring the faces and feet taken from a vintage photo of the Ziegfeld Follies dancers, who became synonymous with the area. To convey the scale of his design — the entire length of the 42nd Street Station — the designer used a mathematical trick, a spiral presentation that fools the viewer in to seeing the drawings in perspective and in context.

Brooklyn Museum of Art

Working with Poleshek Partnership Architects, the Brooklyn Museum of Art is building a new entrance to its main facade, with two years of construction scheduled. Pentagram helped turn this potential eyesore into an opportunity to show the community what the building, vaguely municipal in appearance and not frequently visited, actually housed inside.

Brooklyn Academy of Music Signage

The Brooklyn Academy of Music (BAM) is America's oldest continuously operating performing arts center, earning a reputation as a venue for avant-garde productions. Pentagram Design created a graphic identity to support BAM's Next Wave Festival, organizing layouts for posters, ads, invitations, and brochures around a motif of wide stripes. Typography was partially concealed to suggest something "coming over the horizon," a visual metaphor for the festival's focus on emerging talent.

Brooklyn Bridge Pedestrian Improvements

The primary task of the Brooklyn Bridge Pedestrian Improvement project was to create a welcoming transition from the bridge’s pedestrian walkway to the surrounding Brooklyn neighborhoods and to encourage visitors to explore its shops, restaurants, and cultural institutions. The solution needed to be eye-catching, vandal resistant, and low maintenance. It also had to be respectful and minimally invasive to the historical landmark bridge.

Achievement First Endeavor Middle School

For the Achievement First Endeavor Middle School, a Brooklyn charter school for grades 5 through 8, Pentagram created a program of environmental graphics that help the school interiors become a vibrant space for learning. The Pentagram team worked with Rogers Marvel Architects, which designed the school as a refurbishment and expansion of an existing building.

afreeman, 2017 SEGD Global Design Awards, Brooklyn, New York
Honor Award - afreeman
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