The space that became Etsy Global Headquarters in Brooklyn, New York was the former location of the Jehovah’s Witness Bible and “Watchtower” magazine printing facility, which has the largest printing circulation in the world. The Jehovah’s Witnesses sold the buildings in late 2015 to a private developer.
Airspace (New York) tackles branding, graphics and wayfinding for an adaptive-reuse project spanning 6.5 million square feet by finding a simple solution to blend the old and the new.
Michael Freimuth is the co-founder and creative director of Franklyn, a boutique creative and technology firm based in Brooklyn. A graduate of the Rhode Island School of Design, Michael is an award-winning creative director whose work has been recognized by myriad industry organizations including the AIGA, Art Directors Club, the Society of Publication Designers, Print and Communication Arts magazines.
Yasmin Elayat is a new media artist, experience designer, and creative technologist working at the intersection of art and technology. Her work focuses on pushing the boundaries of immersive, storytelling experiences ranging from new media documentary to immersive environments and interactive installations. Yasmin leverages emerging technology to create new forms of storytelling constructs to build collaborative, participatory projects for engaging communities and for social impact.
Saori Tahara is a Japanese designer and artist who lives in Brooklyn. Born in Hiroshima, she moved to New York City in 2012. She graduated The City College of New York of Master of Fine Arts in 2016, where she studies digital media art in Digital and Interdisciplinary Art Practice. Her career began as a graphic designer with a focus on package graphics, layouts, themes, and promotions. Her passion has always been in making digital images and the majority of her work is now exploring programming language for interactive arts and design.
Masterwork Plaques is a studio focused on the creation of custom plaques and specialty metal signage. Founded by a team of sculptors and public artists, we are skilled collaborators, working with designers and architects on creative problem solving for wayfinding, branding and interpretive projects. Our studio’s mastery of traditional metal techniques allows us to develop new and dynamic ways to incorporate metal signage into contemporary installations that are long-lasting and visually unique.
Masterwork Plaques specialties include:
Pamela Parker is a designer and artist interested in developing a fresh solution to every creative challenge. Pamela Parker's work is about creating an engaging viewer experience and clarifying and focusing a message, while allowing room for the subtle, ephemeral and whimsical. She is specialized in design and strategy for exhibitions, print, web, and animation with an eye towards drawing connections and telling a story.
Roger Westerman has over twenty years of experience as a designer. His practice focuses on the conceptualization and design of immersive and interactive museum environments and experiences. He has expertise in all phases of the design process, including master planning, concept sketches, graphic design, content research and writing, digitally and manually produced control drawings and renderings, and project management. He founded Roger Westerman Design LLC in 1999, after leaving ESI Design (Edwin Schlossberg, Inc.) (1994–1999).
Peter Hyde Design (Brooklyn, N.Y.) collaborated on the design of Studio 17, a broadcast studio for First Rule Film & Broadcast in St. Louis.
Tritan Valencia, Executive Producer, is a Los Angeles native and recent New York transplant.