BRC Imagination Arts

Bernard Semerdjian

Bernard Semerdjian is an Experience Designer at BRC Imagination Arts in Los Angeles. Before joining BRC Imagination Arts, Bernard Semerdjian worked for Peter Green Design. For nearly four decades, BRC Imagination Arts has helped to create transformative brand destinations and cultural attractions all over the world. Our innovative creative production process delivers experiences that touch hearts and emotionally engage guests, and our industry-leading projects exceed the expectations of our clients and their audiences.

Bernard Semerdjian is an Experience Designer at BRC Imagination Arts in Los Angeles.
BRC Imagination Arts
Los Angeles, CA

Edward Hodge

Edward Hodge has spent the last 21 years working as a creative technical director and designer in the themed entertainment industry, special events for TV, corporate theater and events.

Edward received a BFA in theater from University of Cincinnati College conservatory of Music. He has used his diverse theater skills in projects that include corporate entertainment, trade show interactives, theme park style attractions for industrials, interactive truck tours, theme park attractions, and over 60 theme park shows across the country.

Edward Hodge, BRC Imagination Arts
BRC Imagination Arts
Los Angeles

Alicia Hungerford

Working next to the Executive Creative Director and Executive Producer, Alicia Hungerford ensures concepts are delivered on time and on budget. She manages artists, writers, graphic designers, and environmental designers, and communicate with partners and clients on a day-today-basis. Alicia works closely in the creative team by supporting narrative and art direction in addition to image reference and research to deliver cohesive packages.

Alicia Hungerford, BRC Imagination Arts
BRC Imagination Arts
Los Angeles

Drink up! SEGD explores four distillery experiences

Drink up! SEGD explores four distillery experiences

Read Time: 5 minutes
It’s summertime, and now that people are out and about, we're looking for unique experiences to share with our friends. Visiting distilleries has gained in popularity over the past 15 years, and consumers want to know more about the process—whether at small-batch craft distilleries or large-batch commercial distilleries—and taste the results! SEGD looks at member firms who have designed “distillery experiences” to cultivate a greater public knowledge of the science and art of distilling.

Jameson Distillery Bow St.

Finalist 2018
Jameson Distillery Bow St.

Jameson Distillery Bow St. is the ultimate Jameson brand home experience in the newly restored historical building where John Jameson began distilling whiskey in 1780. It’s a living and active social space that engages guests in sensorial and immersion experiences to ignite a deep, lasting connection to the Jameson brand.

Christian Lachel

As the Chief Creative Officer at BRC Imagination Arts, Christian has spent over two decades leading projects from strategy and design through production and opening day. Christian specializes in tourism, sustainability, revenue, operations, project delivery plans and creative storytelling approaches for award-winning brand homes, flagships, tours, museums, cultural attractions, and global expo/event pavilions that excite audiences around the world, deepen customer loyalty and build emotional connections. 

Christian Lachel, BRC Imagination Arts
BRC Imagination Arts
Los Angeles
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