Branding

How To Design “Branded” Environments That Don’t Make People Gag

According to designers from Brand Union, Local Projects, and more.

Agencies Everywhere See Experiential Marketing as the Next Big Thing, and Brands Want In

Clients invest more, and competition increases among creative shops.

Deby Bailey is the Founder of Bailey Design Elements in Byron Center, MI
Deby Bailey

Deby Bailey is An Environmental Graphic Designer and the founder of Bailey Design Elements in Byron Center, MI

Versatile forward-thinking design professional with 20 years of multi-disciplinary background. Works with clients globally.

As an idea-driven graphic designer, Deby Bailey always strives to find the balance between aesthetic and functional, creating memorable designs and experiences yet meeting the strategic objectives. Deby Bailey's passion for all areas of visual culture keeps solutions relevant, fresh, compelling, thoughtful and cohesive for the audience.

Atlanta's Zoning Signs Reworked

Brand identity firm Matchstic has worked with Atlanta's Department of City Planning to redesign its branding and create new zoning signs around the city.

Paul Hastings, Gensler Brand Design
Gensler's Brand Design for Paul Hastings NYC Law Office

Eager to create an innovative new space in New York to support the firm’s next generation, Paul Hastings engaged Gensler to plan and design a progressive new workplace that celebrates the firm’s distinguished culture while positioning them for the future. Gensler’s Brand Design team developed a seamlessly integrated digital design, environmental graphic, and signage and wayfinding program.

Colfax Avenue Branding
Join ArtHouse Design at Community Event to Celebrate Colfax Avenue

Colfax Avenue is looking brighter, and people are taking notice. Find out what all the buzz is about at Art-i-Fax, a local street party and art fair at the intersection of Colfax and Park Avenues, on Saturday, Aug. 12, 2017, from 10 a.m. to 4 p.m. ArtHouse Design, the Denver design agency responsible for Colfax’s brand identity package, including logos, icons, a responsive website and street banners, invites Denver residents and visitors to come for the free koozies—and stay for the live music, local art, street food and cold beer.

api(+) Organic Garage Toronto
Organic Garage Flagship Designed by api(+)

On July 5, 2017, api(+) client Organic Garage opened its new flagship store in Toronto’s west-end Junction neighborhood. This new 15,000-square-foot store is the chain’s third location.

With the urban Junction District as its home, the new store environment takes inspiration from its industrial surroundings and city streetscapes. It authentically incorporates elements such as streetscape-inspired architectural details and textures, murals and graffiti, street signs, pavement markings, vendor carts, street lights, and building signs.

Matthew Mohr
Matthew Mohr

Matthew Mohr is an Experiential Artist/Designer, Associate Professor of Advertising and Design at the Columbus College of Art and Design, and President at Wonder-Shirts, Inc.

Matthew Mohr teaches senior advertising and graphic design, portfolio, and graduate seminar. An e-commerce designer and manager, Mohr’s professional career included a decade in New York with clients such as Samsung, Newsweek, NASA, Norma Kamali and Bloomingdale’s. He has presented at SIGGRAPH and was featured on RES magazine’s 2004 Who’s Now/Who’s Next list.

Brightline Rockwell Group
Launch of Brightline’s First Phase Approaches

All Aboard Florida is the first privately owned, operated and financed express intercity passenger rail project in the United States. The 235-mile network of rail lines connects stations in Miami and Orlando with additional hubs in West Palm Beach and Ft. Lauderdale. All Aboard Florida’s new train fleet, "Brightline," not only connects these key cities, it also connects people, communities, and cultures.

Yvette Fevurly
Yvette Fevurly

A 21-year veteran of Forcade, Senior Designer Yvette Fevurly is responsible for the supervision and management of all stages of the design process for our largest and most complex projects. Driven by the evolutionary nature of our work, Yvette believes the creative challenges of each new project inspire great design. While the core work may be the same, including signage or environmental branding – each project offers the opportunity to improve how people interact with the space around them.

Elizabeth Bisenga
Elizabeth Bisenga

Elizabeth Bisenga offers a range of experience, from working as a freelance draftsman, designer, and artist to teaching interior design at the Art Institute of Seattle. She earned her BFA from the School of the Art Institute of Chicago and is currently working towards an MFA in interdisciplinary art at Goddard College. Elizabeth has created branding, marketing, and packaging materials for clients ranging from small, locally-owned businesses to City Parks and Recreation agencies.

Peter Bain, University of Alabama at Birmingham
Peter Bain

Peter Bain is a designer working from a deep background in the application of typography to solve design challenges. His experience includes environmental graphic design, brand identity, custom letterforms, books and publications, advertising, and marketing communications. He has worked across a wide range of sectors, from financial services to sports marketing, and from academic and cultural organizations to pharmaceuticals and real estate.

Zach Norman, Infinite Scale
Zach Norman

Zach Norman has been with Infinite Scale for more than a decade, where he began as an intern in 2005 and worked his way up to the position of Design Director. He has work on a broad range of sport and non-sport environmental graphic design projects, ranging from temporary events to permanent solutions, with a comprehensive involvement in the project process from concept development to production and installation.

Why Experiential Design is More Important than Ever
Why Experiential Design is More Important than Ever

DON’T CALL IT A COME BACK, WE’VE BEEN HERE FOR YEARS.

By, Tucker Trotter, President and CEO of Dimensional Innovations

Experiential design is nothing new. In fact, the art of combining interactive storytelling with environmental design to engage an audience has been done exceptionally well by several brands and organizations. So why all the recent buzz? Why are advertising agencies and consulting firms suddenly throwing it around as the latest trend?

Andrew Freeman
Andrew Freeman

Andrew (Drew) Freeman is the founder and principal of afreeman. He works with clients and colleagues to envision, create and implement conceptually significant yet commercially successful design solutions. Drew is responsible for excellence across all afreeman projects.

Selbert Perkins Design at the Waterside District Norfolk, Virginia.
SPD Creates New Brand Experience for Waterside District

Selbert Perkins Design recently collaborated with The Cordish Companies to create the new Brand Identity and Branded Environment for The Waterside District in Norfolk, Virginia.

The $40 million mixed-use development re-imagines the former Waterside Festival Marketplace, with an iconic new vision as the community’s entertainment hub. The Market, a 30,000 s.f. dining and entertainment plaza, includes a unique collection of local restaurants including Starr Hill, Luk Fu, and Guy Fieri’s steakhouse.

Cultivating a Design Legacy
Entro To Release "Cultivating a Design Legacy: The First 50 Years"

Entro is releasing a book titled "Cultivating a Design Legacy: The First 50 Years" that provides an overview of the first combined 50 years of project history of Entro and Gottschalk+Ash Toronto, the stylistic decades that determined the course of Canadian design, the milestones and the influencers that changed the industry significantly.

Kevin Gormal
Kevin Gormal

Kevin Gormal is a Senior Creative Director at Sector 127, a a full-service creative firm in the Indianapolis. 

Kevin Gormal holds a New Media in Informatics degree with a focus on visual communications from Indiana University-Indianapolis.

A Standards Manual Reprinted With a New Purpose

Could this reissue, an artifact of the past, become a symbol of U.S. designers in support of the environment?

Deloitte Canada

Deloitte Canada moved their headquarters into a new building, requiring an interior experiential graphics package and wayfinding for 16 floors. Together with the architect and Deloitte’s in-house design team, Entro worked to fulfill the client’s corporate commitment to supporting changing work styles and encouraging a sense of community among employees. The client wanted the environment to reflect their work as well as create a built environment intended to inspire, encourage, engage and cultivate growth, learning and collaboration.

Sandra Hanson
Sandra Hanson

Sandra Hanson is inspired by the monumental and loves working with the built environment. Armed only with a decisive eye and skills for sketching and crafting things with her hands, Hanson chose a career as a graphic designer.

Designing Awareness with Placemaking for Goodman

As the largest industrial property group listed on the ASX with 188 properties nationally and operations in 33 cities stretching across 16 countries, Goodman turned to Urbanite, a division of Frost*collective to design an environmental communication solution to build awareness of its thirteen-billion-AUS-dollar business.

Alexander Isley Inc. Helps Launch DWR Contract
Alexander Isley Inc. Helps Launch DWR Contract

Design Within Reach came to Alexander Isley Inc. to help launch DWR Contract, a professional, trade-focused division of the legendary Modern furniture retailer. As part of their work, they developed a brand platform, key messaging points, and a new visual identity program.

Nike Test Stride Course by Leviathan
Leviathan Demos High Performance with Nike Test Stride

Nike was seeking a team to design and deliver an event bringing influencers and athletes together to test their latest batch of performance winter gear—and deliver Leviathan did—with an interactive motion-triggered urban test course.

Brian Bird, Thinkwell
Brian Bird

Brian Bird is Manager of Graphics at Thinkwell Group where he leads a design team of graphic designers, interactive designers and environmental designers. The project list ranges from theme parks to museums, zoos and retail venues. While his primary role is art directing and managing the graphics team, Brian actively leads design projects, creating identities, branding style guides, marketing collateral, websites and apps. Another key role is developing themed signage and environmental graphics and wayfinding systems.

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