Branding

Brightline Rockwell Group

All Aboard Florida is the first privately owned, operated and financed express intercity passenger rail project in the United States. The 235-mile network of rail lines connects stations in Miami and Orlando with additional hubs in West Palm Beach and Ft. Lauderdale. All Aboard Florida’s new train fleet, "Brightline," not only connects these key cities, it also connects people, communities, and cultures.

Why Experiential Design is More Important than Ever

DON’T CALL IT A COME BACK, WE’VE BEEN HERE FOR YEARS.

By, Tucker Trotter, President and CEO of Dimensional Innovations

Experiential design is nothing new. In fact, the art of combining interactive storytelling with environmental design to engage an audience has been done exceptionally well by several brands and organizations. So why all the recent buzz? Why are advertising agencies and consulting firms suddenly throwing it around as the latest trend?

Selbert Perkins Design at the Waterside District Norfolk, Virginia.

Selbert Perkins Design recently collaborated with The Cordish Companies to create the new Brand Identity and Branded Environment for The Waterside District in Norfolk, Virginia.

The $40 million mixed-use development re-imagines the former Waterside Festival Marketplace, with an iconic new vision as the community’s entertainment hub. The Market, a 30,000 s.f. dining and entertainment plaza, includes a unique collection of local restaurants including Starr Hill, Luk Fu, and Guy Fieri’s steakhouse.

Cultivating a Design Legacy

Entro is releasing a book titled "Cultivating a Design Legacy: The First 50 Years" that provides an overview of the first combined 50 years of project history of Entro and Gottschalk+Ash Toronto, the stylistic decades that determined the course of Canadian design, the milestones and the influencers that changed the industry significantly.

Kevin Gormal

Kevin Gormal is a Senior Creative Director at Sector 127, a a full-service creative firm in the Indianapolis. 

Kevin Gormal holds a New Media in Informatics degree with a focus on visual communications from Indiana University-Indianapolis.

Could this reissue, an artifact of the past, become a symbol of U.S. designers in support of the environment?

Deloitte Canada moved their headquarters into a new building, requiring an interior experiential graphics package and wayfinding for 16 floors. Together with the architect and Deloitte’s in-house design team, Entro worked to fulfill the client’s corporate commitment to supporting changing work styles and encouraging a sense of community among employees. The client wanted the environment to reflect their work as well as create a built environment intended to inspire, encourage, engage and cultivate growth, learning and collaboration.

Sandra Hanson

Sandra Hanson is inspired by the monumental and loves working with the built environment. Armed only with a decisive eye and skills for sketching and crafting things with her hands, Hanson chose a career as a graphic designer.

As the largest industrial property group listed on the ASX with 188 properties nationally and operations in 33 cities stretching across 16 countries, Goodman turned to Urbanite, a division of Frost*collective to design an environmental communication solution to build awareness of its thirteen-billion-AUS-dollar business.

Alexander Isley Inc. Helps Launch DWR Contract

Design Within Reach came to Alexander Isley Inc. to help launch DWR Contract, a professional, trade-focused division of the legendary Modern furniture retailer. As part of their work, they developed a brand platform, key messaging points, and a new visual identity program.

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