BrandCulture Communications

Reflecting on Six Amazing Years with SEGD

Reflecting on Six Amazing Years with SEGD

Read Time: 2.5 minutes

For the past six years, I have served and represented Australia on the global board of the Society for Experiential Graphic Design. It’s been an incredible ride.

I will never forget my first SEGD board meeting in 2013. It took place on the top floor of the Fairmont in San Francisco—an awesome setting for my first encounter with renowned leaders in experiential design. It was really wonderful to suddenly have so many people to talk with about a field of design I was so passionate about.

Five Minutes with Nick Bannikoff and Carlo Giannasca

Five Minutes with Nick Bannikoff and Carlo Giannasca

Nick Bannikoff and Carlo Giannasca recently spoke to InDesignLive.com about why they’re on a mission to build a strong community of experiential designers in Australia. Earlier this year, Nick Bannikoff, design manager at BrandCulture and Carlo Giannasca, head of environments at Urbanite announced they were bringing SEGD to Sydney through their local chapter. They chatted candidly about the rise of experiential graphic design and how the blending of graphics, wayfinding and interior design can make for better branded spaces.

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