Julian Frood is an Environmental Designer at BrandCulture in Sydney Australia.
Julian Frood is heavily involved in the design process from the big ideas through to the important fine details. He has achieved numerous award-winning results for BrandCulture's clients and brings creative insight, production knowledge and documentation expertise across a range of projects. Julian is hands-on and responsible for concept realisation, working closely with clients, studio members and suppliers to manage expectations and ensure delivery.
Bringing brands to life. BrandCulture Communications is an award-winning design consultancy that works with clients across three key disciplines to ensure their brands live in the hearts and minds of their employees, stakeholders and customers.
To increase engagement, brands need to demonstrate – not just communicate – their positioning, values and heritage. BrandCulture Communications help you do just that by creating unique opportunities for people to connect with your brand.
Stephen Minning is a member of the 2018 SEGD Board and Founder and Managing Director of BrandCulture in Australia.
Stephen is a branding and wayfinding specialist with over 20 years of international experience working with blue chip companies and public sector organizations.
Since 2014, BrandCulture (Sydney) has played a role in the incredible transformation of the UTS campus as wayfinding consultants. This year, we’ve been busy extending the university’s wayfinding system to UTS Central, a spectacular 17-story building designed by FJMT with original podium design by Lacoste+Stevenson with DJRD.
In southwestern Sydney, a new library has been built on the site of former motorsports raceway, Oran Park, where BrandCulture (Sydney) drove the project toward a bold graphic direction.
Recently, experiential graphic design and communication firm, BrandCulture (Sydney) posted a Q&A with one of their designers, Julian Frood, about designing a better passenger experience for commuters.
For the past six years, I have served and represented Australia on the global board of the Society for Experiential Graphic Design. It’s been an incredible ride.
I will never forget my first SEGD board meeting in 2013. It took place on the top floor of the Fairmont in San Francisco—an awesome setting for my first encounter with renowned leaders in experiential design. It was really wonderful to suddenly have so many people to talk with about a field of design I was so passionate about.
