Julian Frood is an Environmental Designer at BrandCulture in Sydney Australia.
Julian Frood is heavily involved in the design process from the big ideas through to the important fine details. He has achieved numerous award-winning results for BrandCulture's clients and brings creative insight, production knowledge and documentation expertise across a range of projects. Julian is hands-on and responsible for concept realisation, working closely with clients, studio members and suppliers to manage expectations and ensure delivery.
Bringing brands to life. BrandCulture Communications is an award-winning design consultancy that works with clients across three key disciplines to ensure their brands live in the hearts and minds of their employees, stakeholders and customers.
To increase engagement, brands need to demonstrate – not just communicate – their positioning, values and heritage. BrandCulture Communications help you do just that by creating unique opportunities for people to connect with your brand.
Stephen Minning is a member of the 2018 SEGD Board and Founder and Managing Director of BrandCulture in Australia.
Stephen is a branding and wayfinding specialist with over 20 years of international experience working with blue chip companies and public sector organizations.
Read Time: 3 minutes
Observing and learning from nature is not a new concept within the design community. In the modern era, Frank Lloyd Wright famously developed his theory of organic architecture by studying nature. But beyond form and pattern, how can designers today look at natural phenomena to better inform their designs and be more responsive to human behavior? SEGD member firm BrandCulture (Sydney, Australia) is meeting this challenge by applying theories of “swarm intelligence” to their designs to create better wayfinding and navigation systems.
Read Time: 2 minutes
Sydney studio BrandCulture has appointed Isabelle Cabrera as Architectural Wayfinding Designer. She joins from Populous in Brisbane.
“Like many studios, we are rethinking our processes and skillsets in response to COVID and the year that was 2020. This means embracing technology and automation where appropriate, and working with our clients to explore new efficiencies that result from digital innovation,” says Nick Bannikoff, Design Director at BrandCulture.
In the Sydney metropolitan area and across the Australian state of New South Wales, BrandCulture has implemented new wayfinding strategies for the region’s rail systems. In the Sydney suburb of Randwick, BrandCulture developed wayfinding and interpretive signage for Newmarket, a new mixed-used commercial and residential development.
Read Time: 1.5 minutes
It’s hard to believe The Canopy in Sydney was once an unsightly car park. Today, this vibrant rooftop village – featuring branding and wayfinding by BrandCulture – is the new heart of its neighborhood in Lane Cove.
The novel coronavirus has shown how vulnerable many sectors are to future pandemics. While occupancy levels are lower, it’s the perfect time to create more resilient, adaptive spaces, and the experiential graphic design industry has the potential to lead the way.
Sydney studio BrandCulture has published a series of articles explaining how COVID-19 will impact the design of built environments from hospitality and education to healthcare and public spaces. Here are a few of its key observation-based predictions, broken down by sector:
