AFROPUNK Festival is a music festival/human rights movement, described by the New York Times as “the most multicultural festival in the US.”

The word AFROPUNK has become synonymous with an open-minded, non-conforming and unconventional community, placing the institution at the epicenter of urban culture inspired by alternative music. 

My challenge was to find a way to introduce their voice as a music festival and human rights movement at the same time. And create an identity system that is very unique and has social impact.

Graphic design student Tais Ghelli aimed to explore the boundaries of transmedia design with an exhibition on Brazilian Brutalist Architecture. Using the Cannibalist Manifesto—which guided much of the Brazilian modernist movement—as a starting point, Ghelli sought to create a language (and ultimately a space) that translated the tensions, vitality and boldness of the works produced during this period.