BoMar Industries

Project 100

Merit Award 2018
Project 100

When the Indianapolis Motor Speedway was about to celebrate the 100th running of The Greatest Spectacle in Racing, Project 100 was born. Project 100's goal was to engage fans enjoying the track’s multiple events and inform visitors in and around the seats that have been there for over 60 years.

The complete project entailed updated seating and suites, concessions, exterior road mapping and the Section 127 design team’s role included a complete wayfinding study and application and constructing an awe-inspiring new Turn 1 entrance.

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