The design team partnered with the Museum of Arts and Design (MAD) in New York to create the signature digital experience for the 60th annual Mad Ball gala, their most important fundraiser. To entertain guests that included design luminaries, museum board members and honorees such as Madeleine Albright, Jorge M. Pérez and Barnaba Fornasetti, the museum tasked the team with creating a memorable interactive experience that was, true to their mission, an innovative and unexpected celebration of design and the creative process.
