Blog

Why Experiential Design is More Important than Ever

Why Experiential Design is More Important than Ever

DON’T CALL IT A COME BACK, WE’VE BEEN HERE FOR YEARS.

By, Tucker Trotter, President and CEO of Dimensional Innovations

Experiential design is nothing new. In fact, the art of combining interactive storytelling with environmental design to engage an audience has been done exceptionally well by several brands and organizations. So why all the recent buzz? Why are advertising agencies and consulting firms suddenly throwing it around as the latest trend?

2017 Q2 CEO Update: Introducing the NEW SEGD Toolbox

SEGD CEO Update Q2 2017: See the New SEGD Toolbox

The 2017 SEGD Conference Experience Miami was a great event. It was well attended. And lots of fun, too! I'd like to extend a thank you to all who attended, sponsored, spoke and participated. There were so many highlights and moments of people enjoying themselves that we decided to create a photo gallery on the 2017 SEGD Conference Experience Miamipage. Enjoy!

 

Progress on the 2015-18 SEGD Strategic Plan

Who Will Own the Smart City?

Who will own the smart city?

By now you’ve probably seen those silver, black and blue monoliths on the streets of Manhattan. Looking like giant cell phones, they’re part of LinkNYC,the communication network CityBridge has installed in New York City as a replacement for 7,500 pay phones. These 10,000 electronic slabs are also something else: an early and somewhat faltering step on the road to the Smart City, dressed up now as a new class of street fixture.

The Design Cure—Applying Exhibit Design Expertise to Schools, Libraries, Hospitals, and Airports

The Design Cure: Applying Exhibit Design Expertise to Schools, Libraries, Hospitals, and Airports

People are craving experiences with greater value—experiences that offer a wider range of personal benefits and takeaways than were previously available when the purpose of many public places was more narrowly defined. In this blog, Lee H. Skolnick discusses what the emergence of “edutainment” venues means for exhibit design

Design Software Survey Results

Click to access the members only survey results for design software useage

What software do Experiential Graphic Design firms use? Find out what the benchmark for design software is in 2017.

The latest survey from SEGD conducted in May 2017 helps you understand which software to use for which applications. In many cases, there are already industry standards forming. Aligning with industry standards makes it easier to employ people with the right skills and experience.

 

Does Consistency in Design Lead to “Blanding”?

Does Consistency in Design Lead to "Blanding"?

When I attended the 2017 Digital Signage Expo in Las Vegas, Eric Heiman of Volume Inc. was speaking at the SEGD Branded Environments event. I sat front-row in a room filled with over 150 environmental graphic designers and those that help us do what we do, and I heard the term “blanding” for the first time.

Pages

Subscribe to RSS - Blog