Design Thinking is Becoming a Driver of Innovation
Besides spatial orientation, creating a sense of place and knowing what is there, what other problems or needs might the experiential graphic design community solve for users?
As any sort of designer, you have a main set of promotional materials: your logo, business cards, printed portfolio and in most cases, a website. That’s all you expect to need to be successful coming out of school—but what about searching for jobs, or building your professional network? Where does one even start?
It’s currently 35 degrees out in New Jersey and my usual pumpkin beer has now become a winter lager. That can only mean one thing… The holidays are upon us and it’s time to reflect and plan ahead.
For the past six years, I have served and represented Australia on the global board of the Society for Experiential Graphic Design. It’s been an incredible ride.
I will never forget my first SEGD board meeting in 2013. It took place on the top floor of the Fairmont in San Francisco—an awesome setting for my first encounter with renowned leaders in experiential design. It was really wonderful to suddenly have so many people to talk with about a field of design I was so passionate about.
With the end of the year on the horizon and lots of agencies and studios looking at ways to invest in their marketing for 2019, I cannot help but think about the immense benefit being a member of SEGD has to offer.
It goes without saying that the warmth, friendliness and helpfulness of the members are tremendous features, but what else is there? What about the elusive conversation centered around **cough, cough** marketing ROI?
In this installment of Design To Go, Diane Burk travels to Spain, visiting the beautiful cities of Barcelona and Madrid. The biggest city on the Mediterranean, Barcelona is a cultural, economic, entertainment, educational and tourism center for Southern Europe. Madrid is the capital of Spain and the largest municipality in Spain as a whole—and boasts many of its historic buildings and districts kept intact.
