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Click to read the CEO update for Q4 2016: Our Growing Community

While 2016 seems to be a candidate for worst year ever, from an Experiential Graphic Design perspective, we could not disagree more! SEGD set a new record in membership for the third year in a row and that is just the beginning.

Click to get the SEGD Business Intelligence 2016 Billing Rates

Download the full Hourly Billing Rate Survey Report here or sign up to become an SEGD member to gain access to this and many other SEGD benefits.

SEGD is working towards achieving its strategic plan of becoming a vital tool to support the profession of Experiential Graphic Design.

Click to Read SEGD President John Lutz's 2017 welcome back message

Dear SEGD Community

I hope you all had a fabulous holiday and New Year and that you are getting back into the swing of things! 2016 was another fantastic year for our organization.

Graphic for Paul Mijksenaars Wayfinding at Schipol Airport

Some presentations are just classics, like Paul Mijksenaar's talk on Information Design which is offered by SEGD as one of the learning series courses.

Overview of the Experiential Graphic Design Profession

What does the Experiential Graphic Design profession look like?

For the first time, we have a comprehensive picture of what the Experiential Graphic Design profession and SEGD's membership looks like.

Graphic: Creative Destruction Part: 05

For this part, I interviewed Gordon Kurtenbach. Gordon Kurtenbach is the Head of Autodesk Research where he leads a large research initiative on topics including human-computer interaction, graphics and simulation, environment and ergonomics, high-performance computing, and CAD for biotechnology.

Creative Destruction: Part 04

Creative Destruction Part 04: A Curious Stepchild of Inbound Marketing

Walk through the lobby of most buildings today and invariably you will pass a large media wall of some kind. Flowing across these screens in high-key colors are looping marketing messages or media art, likely inspired by a C-level executive who exhorts the design team to replicate one they saw elsewhere.

Image from 2016 Academic Summit

For the third year, Communication+Place has featured the latest peer-reviewed experiential design research innovation coming from leading global academic institutions.

Image of Marquee at Xlab

Xlab, SEGD’s technology and innovation conference for the experiential graphic design community, was held two weeks ago on October 27 and 28.

Image: Openeye Global

Wayfinding, be it traditional or digital, is so 2010. We get it. Show us how to get from point A to point B via mobile device in literally five text messages. Tell me where the bathrooms are and yes, perhaps I may even like to send those directions to my mobile as well – although our recent work in this space actually tells us something quite different. Initially, digital wayfinding was a one-to-one interactive experience. Users searched a destination and were provided directions to get there.

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