Design Thinking is Becoming a Driver of Innovation
Besides spatial orientation, creating a sense of place and knowing what is there, what other problems or needs might the experiential graphic design community solve for users?
There is an SEGD event somewhere in the world every 2.4 days. And, with 38 Chapters currently and more coming this year, it's become one of the liveliest design communities you can join.
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Passionate designers from across the country came together to gain and grow their business and leadership skills as their careers move into management positions. Join us as we review and wrap-up this fantastic event.
This book is a near reproduction of the one-off, leather-bound ‘sketchbook’ that Lance Wyman made to document his design process for the creation of a logo and identity design for the 1976 American Bicentennial celebrations to mark the creation of the USA as an independent republic.
Although we are seeing great strides in the application of technology to wayfinding, it is clear today that there is much room for expansion and improvement in this field.
If wayfinding is more than just signage, where else can we find it? Architecture, landscaping, lighting, art and technology all play a significant role in a wayfinding system.
In the 1960s, an educator and urban planner named Kevin Lynch first used the term “wayfinding” in his book “The Image of the City" and, while this model is organized around the context and features of a city, it can be applied to most built environments—for example, a shopping mall also has paths, edges, districts, nodes and landmarks.
