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What is Wayfinding? Part 2—The City as a Model

What is Wayfinding? Part 2—The City as a Model (Image of Map)

Read Time: 3.5 minutes

In the 1960s, an educator and urban planner named Kevin Lynch first used the term “wayfinding” in his book “The Image of the City" and, while this model is organized around the context and features of a city, it can be applied to most built environments—for example, a shopping mall also has paths, edges, districts, nodes and landmarks.

Wayfinding for Skiers

Wayne Hunt's "Waynefinding"

Read Time: 3.5 minutes

You stand carefully on a slippery mountain top staring at an eight-foot-square map sticking out of the snow on six-by-six posts showing four mountains, 58 ski runs and 21 ski lifts. It’s 19 degrees out with light snow flurries and through your fogged up goggles you try to pick an interesting but safe route down to the lodge.

Students—Why You Should Have a LinkedIn Account

Students—Why You Should Have a LinkedIn Account

Read Time: 2.5 minutes

As any sort of designer, you have a main set of promotional materials: your logo, business cards, printed portfolio and in most cases, a website. That’s all you expect to need to be successful coming out of school—but what about searching for jobs, or building your professional network? Where does one even start?

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