Design Thinking is Becoming a Driver of Innovation
Besides spatial orientation, creating a sense of place and knowing what is there, what other problems or needs might the experiential graphic design community solve for users?
Read Time: 2 minutes
Dear SEGD Community, I’m honored to serve as SEGD President. I want to start by thanking Anna Crider for serving as President for the past two years. Anna’s leadership helped SEGD navigate a CEO search, the onset of the pandemic, and rethinking our education and community building through virtual and hybrid platforms. For those of you that I haven’t met, I’m a Principal at Mayer/Reed, a Pacific Northwest firm practicing experiential graphic design, landscape architecture and urban design. I co-founded the SEGD Portland Chapter and then joined the SEGD Board of Directors in 2016. To prepare for this role, I have served on the executive committee as Anna’s Vice President for the past two years.
Read Time: 6 minutes
In her designs for a Designated Outdoor Refreshment Area (DORA) in Cincinnati’s Westwood neighborhood, SEGD member and contributing writer Lisa K. Bambach faced a big challenge: how to define an outdoor public drinking area without erecting barriers to separate the “legal” space from the “illegal.” To do this, Lisa designed a series of information touchpoints—digital, physical and even disposable—to alert imbibers about the DORA’s rules and boundaries. Read Lisa’s account to learn how she did this.
Read Time: 5 minutes
"It's through mistakes that you actually can grow. You have to get bad in order to get good." Paula Scher, SEGD Fellow
I have always been an advocate for experimentation and allowing ourselves to be vulnerable in order to be truly creative. I think that Paula Scher’s quote is a good reminder particularly in these times for doing just that. We are all yearning for a crystal ball to understand what our workplaces will be like and how our businesses will need to adapt in the future. I’m guessing that over the last 18 months many of you have tried something new with your clients and peers. Most likely some things failed and others resulted in new ways of thinking and doing.
Read Time: 7 minutes
How do experiential designers respond to society’s growing reliance on technology to connect everyone? And how might the design of physical spaces, defining “place,” evolve to meet this challenge? Guest contributor Jessica Finch (Principal at Selbert Perkins Design) explores the future design possibilities and how those possibilities can best foster human connection.
Read Time: 3 minutes
SEGD pays tribute to Michael Bryce – Australian architect, environmental graphic designer and longstanding member of SEGD – who died on January 15, 2021, after a long illness. Bryce is perhaps best known for his accomplishments as Principal Design Adviser to the 2000 Sydney Olympic Games.
Read Time: 7 minutes
It takes a lot of coordination among staff members to keep SEGD running smoothly—and each one is dedicated to you, the 2,200 SEGD members from 35 different countries who gather in 34 local chapters. During February, we would like to introduce you to each of the four SEGD staff. Last week we spoke with Jennette Foreman, Director of Operations. This week we present Cybelle Jones, CEO.
Read Time: 5 minutes
It takes a lot of coordination among staff members to keep SEGD running smoothly—and each one is dedicated to you, the 2,200 SEGD members from 35 different countries who gather in 34 local chapters. During February, we would like to introduce you to each of the four SEGD staff. Last week we spoke with Nadia Adona, Director of Membership and Media. This week we present Jennette Foreman, Director of Operations.
Read Time: 7 minutes
It takes a lot of coordination among staff members to keep SEGD running smoothly—and each one is dedicated to you, the 2,200 SEGD members from 35 different countries who gather in 34 local chapters. During February, we would like to introduce you to each of the four SEGD staff. Last week we spoke with Sarah Miorelli, SEGD’s Communications Manager. This week we present Nadia Adona, Director of Membership and Media.
