The San Francisco International Airport (SFO) Wayfinding Program combines ambitious changes to enhance the guest experience and optimize Airport operations with reimagined product, service and information designs that are intuitive to use, and more sustainable to manage and maintain. The program sets a new benchmark for the North American aviation sector.
WASHINGTON, DC – In a world that is increasingly complex visually, designers are experimenting with ways to enhance users’ enjoyment of the “real” world with creative experiential designs that communicate. Operating at the intersection of communications and the built environment, the field of experiential design embraces a wide range of disciplines including graphic design, architectural, interior, landscape, digital and industrial design.
Finding one’s way through the streets of New York when coming up out of the subway or walking through an unfamiliar neighborhood can be confusing, even for the most seasoned New Yorker. WalkNYC is a new program of pedestrian maps that makes it easier for New York’s 8.5 million residents and 50 million yearly visitors to navigate the city streets.
Moscow’s vision is to build a world-class, dual-language, multi-modal transportation network to improve the experience of the city for citizens and visitors alike. To help realize this vision, the Moscow Department of Transport (DOT) commissioned City ID to create a unifying visual identity and wayfinding system to seamlessly integrate all forms of movement across the city.
 Wayfinding Program-01-Square.png?itok=8ZZKPdof "San Francisco International Airport (SFO) Wayfinding Program")
 copy.jpg?itok=TdBhm7r6 "Kelley Bozarth, Little")
