Better by Design Conference Signage

Better by Design Conference Signage

Merit Award
Better by Design Conference Signage, New Zealand Trade & Enterprise, Alt Group Limited

Better by Design grew out of the Design Taskforce strategy, which promotes the use of design as a differentiator for products and services in export markets. The challenge was engaging New Zealand business at a leadership level, and changing the preconceptions of design being associated with aesthetics and output, rather than a fundamental business driver. This demanded a different approach, as images of design would only reinforce the status quo. The solution was to make voice visible.

Alt Group Limited
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