In visual communications, architecture and the architectural environment are increasingly important parts of corporate identity. In this way, the façade of the VEAG (Vereinigte Energiewerke AG) administration building has become a message. The VEAG building signals openness and farsightedness – this building is on the move! Eighteen windows are fitted with Priva-Lite glass panes. Pressing a button makes them opaque or completely transparent. The panes are back-projection screens. Digital projectors in the building screen five-story-high dynamic film by internationally acclaimed artists.

This event component of Nike's largest ever marketing initiative evolved over years to represent an environmental, interactive, branded experience charged with bringing to life kids' passion for football and the brand through authentic athletic participation. Nike launched the Secret Tournament campaign to promote Nike Football with 24 elite football players, eight teams, and one rule – first goal wins! The scorpion became the symbol for these underground tournaments focusing on speed and creativity, with an emphasis on making every touch count.