Berlin

Katrin Middel

Katrin Middel is a partner of Polyform in Berlin, Germany. Polyform, a design firm in Berlin Germany founded in 1999, is known for corporate design, wayfinding, digital media, and exhibition projects.

Katrin Middel began her career in design at FH Münster, a University of Applied Sciences in Münster Germany, with a study focus in Visual communication and Illustration. Katrin Middel continued studying at the Swinburne University of Technology, with a focus on Design and graduating with a Bachelor degree with Honors.

Katrin Middle, Co-Partner at Polyform
Polyform
Berlin, Germany

Marc Tamschick

Marc Tamschick is the Founder and CEO of TAMSCHICK MEDIA+SPACE in Berlin, Germany. He studied Graphic-Design at the Art Academy Stuttgart and Animation / Direction at the Filmakademie Baden-Württemberg. As CEO of the company he is personally involved in all projects and creatively directs all of them, he also manages the financial and legal decisions.

1994 he founded the film production company Mediamutant. 2007 then TAMSCHICK MEDIA+SPACE GmbH as an agency for medial scenography, immersive narrative spaces and installations using new technologies.

: Marc Tamschick is the Founder of TAMSCHICK MEDIA+SPACE in Berlin, Germany
TAMSCHICK MEDIA+SPACE
Berlin, Germany

VEAG Media Facade

Honor Award
VEAG Media Facade, PLEX GmbH

In visual communications, architecture and the architectural environment are increasingly important parts of corporate identity. In this way, the façade of the VEAG (Vereinigte Energiewerke AG) administration building has become a message. The VEAG building signals openness and farsightedness – this building is on the move! Eighteen windows are fitted with Priva-Lite glass panes. Pressing a button makes them opaque or completely transparent. The panes are back-projection screens. Digital projectors in the building screen five-story-high dynamic film by internationally acclaimed artists.

PLEX GmbH

Neue Nationalgalerie

Merit Award
Neue Nationalgalerie, Jenny Holzer, Sunrise Systems

Like much of her work, Jenny Holzer's installation at the Berlin Neue Nationalgalerie was site-specific, made especially for a specific space and designed to last a particular length of time. However, this exhibition has become a permanent part of Berlin's new national gallery due to its success and Holzer's thoughtful response to the building's architecture.

Sunrise Systems

Scorpion Knockout @NikePark

Honor Award
Scorpion Knockout @NikePark, Nike Football, Nike Brand Design

This event component of Nike's largest ever marketing initiative evolved over years to represent an environmental, interactive, branded experience charged with bringing to life kids' passion for football and the brand through authentic athletic participation. Nike launched the Secret Tournament campaign to promote Nike Football with 24 elite football players, eight teams, and one rule – first goal wins! The scorpion became the symbol for these underground tournaments focusing on speed and creativity, with an emphasis on making every touch count.

Nike Brand Design
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