The fourth-semester class of the Fashion Institute of Technology’s associates degree program developed the Barbie Play with Fashion exhibition as part of a design competition to create fashions, interior designs, jewelry, photos, films, and visual displays for Barbie and Ken. The partnership with Mattel Inc. was also aimed at reinvigorating the Barbie brand to reflect greater fashion and design sophistication in the toy's audience. Finalists in the competition developed their designs into a two-story, multimedia exhibition held in the lobby of FIT’s Fred P.