Büro Uebele Visuelle Kommunikation

Take a Look at the Bright Side—15 Vibrant Projects

Take a Look at the Bright Side—15 Vibrant Projects

Read Time: 4 min

In the midst of a global crisis or two, things can feel a bit...well...dark. You could use a break: Why not take a look at the bright side for the full-spectrum of technicolor-infused EGD inspiration? We've highlighted (pun intended) 15 vibrant projects over the last 5 years that are sure to put a smile on your face, make you reach for your shades, or both! 

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Rent-Event-Tec Façade Design

Merit Award 2018
Rent-Event-Tec Façade Design

For this industrial building, located next to a residential area, the only division is a public road. The City of Mannheim asked büro uebele visuelle kommunikation to improve this situation.There was a problem concerning the commercialization of this public space with industry taking over parts of the city, which led to conflict. Fortunately, the urban planning authorities intervened and büro uebele visuelle kommunikation could help resolve this conflict by means of a simple wall graphic.

DZNE Signage System

Honor Award 2018
DZNE German Centre for Neurodegenerative Diseases Signage System

DZNE (German Centre for Neurodegenerative Diseases) is the only research institute in Germany dedicated to dementia and all its facets. The task for büro uebele visuelle kommunikation was to create an overall atmosphere, to develop the identity of the place alongside planning a wayfinding system.

Since the building contains clean rooms, the interior design is mainly colored in monochromatic white. To maintain a friendly working environment, büro uebele visuelle kommunikation was asked to harmonize the space partly with color.

Game On with Adidas

Adidas gym by Buro Uebele

Almost 100 years after Adolph “Adi” Dassler and his brother Rudy started making sports shoes in their mother’s washroom, the Adidas founder might be surprised to see his company's headquarters in Herzogenaurach, Germany. The latest project there is a new gym featuring the super-scaled typographic stylings of Büro Uebele Visuelle Kommunikation (Stuttgart).

Andreas Uebele

Andreas Uebele, born in 1960, studied architecture and urban planning at the University of Stuttgart, and art at the Stuttgart State Academy of Art and Design. In 1996, he founded his own visual communications agency in Stuttgart, and since 1998 has been a professor for communications design at Düsseldorf University of Applied Sciences. In the same year he became a member of Forum Typografie. Andreas Uebele has been a member of the Type Directors Club of New York and of the Art Directors Club of New York since 2002.

Andreas Uebele, Büro Uebele Visuelle Kommunikation
Andreas Uebele Sketchbook
Büro Uebele Visuelle Kommunikation
Stuttgart, Germany

Adidas Laces Signage and Interior Design

Merit Award 2014
Adidas Laces Signage and Interior Design

Adidas’ new research and design center in Herzogenaurach, Germany, is the place where 1,700 workers develop new products for the world leader in sports equipment and apparel. It’s nicknamed “Laces” to describe the suspended walkways that crisscross its vast atrium, connecting departments and bringing employees closer together for collaboration and creativity.

Büro Uebele Visuelle Kommunikation

Adidas Laces Wayfinding and Graphics

Adidas Laces Wayfinding and Graphics

From the SEGD Archives, circa 2014.

On the Move

At Adidas' new research and design building, Büro Uebule uses turbocharged typography to express the essence of sports.

Adidas’ new research and design center in Herzogenaurach, Germany, is the place where 1,700 workers develop new products for the world leader in sports equipment and apparel. It’s nicknamed “Laces” to describe the suspended walkways that crisscross its vast atrium, connecting departments and bringing employees closer together for collaboration and creativity.

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