On the site of the historical Phoenix Indian School, the city of Phoenix has created the Steele Indian School Park. Thinking Caps designed the park signage program which includes native American quotes and verse etched into concrete walls, walkways, and seating elements as well as 24 interpretive columns that line the "Circle of Life" surrounding the historic school buildings. These columns provide historical information about the Phoenix Indian School as it existed for nearly 100 years.
This casino interior design is based on an underwater theme and much of the architecture reflects the imagery of ships and of water "elements." The ceiling and the mechanical and electrical systems are cleverly masked by hundreds of undulating mesh screens interspersed with floating, inflated sea "anemones." The cumulative effect is that of being beneath the waves. Lighting is arranged so that one has the sense of looking up from underwater, towards shimmering daylight. The carpet pattern emulates a field of brain coral.
AMTRAK's Acela Specialty Station Signage Program. The Acela signage breaks new ground in the branding arena. Rather than being logotype-driven, the program derives its branding strength from its sculptural forms.
Nortel Networks, a wireless telecommunications company, asked for an innovative atmosphere in their R&D facility in Calgary. Located in the Canadian Rockies, the environmental graphics combined wireless imagery and wordplay with a site contextual "outdoorism" that dominated the location's culture, especially the younger tech industry workers employed at this campus.