As an experiential graphic designer at Interior Architects, Jules Naujoks helps her clients present their brands throughout their workplaces. She enjoys the wide variety of projects, materials, and formats that EGD offers. With a background in account management and user experience, the ways people interact with her work is always the primary focus. Though the client’s goals always take priority, Jules tries to inspire play and curiosity within all of her work.
Markus Scheiber is the Creative Director at motasdesign in Austria.
Markus Scheiber believes that identity emerges out of continuity, consistency, repetition, something that holds for a long time. Identity in itself thus enables orientation in a world of constant change.
In the wake of COVID-19, in which retailers worldwide shut down for months, retailers using AR are enjoying a 19% spike in customer engagement, according to data from Vertebrae, and the customer conversion rate increases by 90% for customers engaging with AR versus those that don't.
Award-winning creative technology agency NEXT/NOW (Chicago) answers questions about hardware, engagement, strategy and more, comparing and contrasting work for retail and museum verticals.
When you mention “multimedia” to some museum professionals, certain narratives immediately come to mind about what that might be in a museum experience.
Augmented reality isn’t just for gaming. While Pokemon Go! may have introduced the average person to this developing technology, it by no means represents its sole use.
The Jahadam Project was done on a three-way pedestrian overpass located at Shinyoung-Dong, Seoul, Korea. This Project was to develop this pedestrian overpass as a public art structure using a multidisciplinary approach reflecting local cultural and historical context, the bridge’s spatial characteristics and visitor analysis to make it a meaningful experience. The Jahadam project transformed the oldest overpass structure into a new cultural space, combining the resident’s imagination and ideas arising from the surrounding environment where nature and city life coexist.
On Monday, Google Maps, the leading online map system in the world and a brand from Google, announced that they want to make it easier for people to find their way in busy urban spaces by using large cartoon arrows to show someone’s desired destination.
