Art and Planning

The Total Package: An Interdisciplinary Approach to Package Design that Benefits Consumer Experience and Brand Perception

Communicating a brand message extends beyond the information and visual content applied to a package. The package’s physical structure, materials, finishes, and interactions can also strongly influence the consumer’s experience and subsequent perception of the product and brand. This paper presents case studies of integrated package design by students in Graphic and Industrial Design at the University of Cincinnati's College of Design, Architecture, Art and Planning. It reflects on the methods employed, lessons learned, and impact on future interdisciplinary collaborations in Package Design within education and practice.

SEGD Well: Supporting the Healing Mission

How can design, and specifically EGD, support and enhance the healing mission in today’s complex healthcare environments?

SEGD Well: Healthcare Innovations Workshop, held last week in Cincinnati, set out to find the answers to that question.

So what are the answers? Well, you kind of had to be there. But we’re willing to share a peek at what you missed.

Clue: It’s much bigger than wayfinding or mobile apps.

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