Paul Biniasz is an associate creative director with the Seattle-based Arscentia, specializing in brand and experience strategy, branded environments and exhibit design, integrated communication design, and place making through branded stories.

He gained a strong appreciation for building brands and delivering brand experiences early in his career with several NYC agencies such as Saatchi & Saatchi, Lewis, Gace, Bozell and Landor. During that time, he won numerous Art Director and RX Awards including a Grand Global for Best Communication to the Healthcare Professional.