Applied Wayfinding

Brett Parker

Brett Parker is the Managing Director at Applied Wayfinding in London.

After 30 years in leadership positions Brett Parker is still learning and questioning. He grows organizations by creating and supporting platforms for talent to thrive.

Before Applied Wayfinding, Brett Parker worked for Relate, the Steiner Academy, Redgate Interactive Services, TSS Group, Applegate New Media, Global Telematics, Whirligig Creative

Some of Brett Parkers skills include:

Brett Parker is the Managing Director at Applied Wayfinding in London.
Applied Wayfinding
London, UK

Richard Simón

As partner at Applied, Richard Simón leads the urban and transport planning work for wayfinding systems in cities including London, New York, Vancouver, Glasgow, Leeds, Brighton and Ipswich, ensuring consistent methodologies for naming, placement, routes and modal integration, and playing an important part in designing and conducting consultations with stakeholders and local communities.

Richard Simon, Applied Wayfinding
London

Stephen Read

Stephen Read has been managing multi-disciplinary teams and high profile implementation projects in the field of wayfinding and environmental branding for over 30 years, living and working in North America, the Middle East and mainland Europe.

Stephen Reed
Applied Wayfinding
London

Ben Acornley

Ben Acornley is a Partner and Creative Director at Applied, and has overseen the detailed development and delivery of the Legible London prototype on Bond Street as well as the system development during the pilot phase. Ben always places the end user at the heart of development, combining usability with obsessive attention to detail to achieve the right balance in maps, forms and publications. He oversaw the design of the Legible London Yellow Book, and the Visual Design Standards Manual, that set the benchmark for a city wayfinding design.

Applied Wayfinding
London

Universal Signage: The First Step in Making Cities More Accessible

Of all the steps a city can take to make itself more pedestrian-friendly, developing a integral system of signage is both a quick and easy improvement that makes a world of difference--as shown by initiatives like Legible London, New York's WalkNYC, or Rio on Foot, in Río de Janeiro.

What Next for Legible Cities?

Tim Fendley at SEGD Wayfinding Workshop April 23

The Future of Navigation in Smart Cities

Tim Fendley,founder of Applied and chief designer of Legible London,predicts that navigation in city centers will change dramatically in the next 10 years, with place branding, urban planning, and technology as key drivers. He'll join other world-renowned wayfinding experts at the SEGD Wayfinding WorkshopApril 23 in San Francisco. Do you need to be in touch with the future of wayfinding? Find yourself there; register now!

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