Apple Computer

Apple Retail Store

Honor Award
Apple Retail Store, Apple Computer

Designed to bring to computer shopping the ease of use associated with the Macintosh, Apple retail stores bring the Apple brand into a new arena. Wall graphics, typically four feet high by twenty feet wide, present overarching messages that change seasonally and relate to individual sections of the store. Quick-read diagrams illustrate the basics and lead the consumer to demo tapes running on in-store computers. Graphics in the Kids section appeal to both children and their parents and focus on education, one of Apple's strongest consumer bases.

Apple Computer

Mini Store

Honor Award
Mini Store, Apple Computer

Apple Computer unveiled its revolutionary mini store in five locations across the U.S. Each store is 750 square feet, about half the size of the smallest Apple Store footprint. The design consists of stainless steel walls, backlit graphics, seamless overhead lighting, and a white poured, high-gloss floor. The unique combination of materials and innovative execution of the photography and signage, in addition to the small size of the store, makes this retail design unlike any other in the marketplace.

Apple Computer
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