Apologue

Women in EGD: Same as It Ever Was?

Submitted by Pat Knapp on

By Teresa Cox, APCO Graphics

The challenges women have always faced in the workplace—imbalances in leadership, unequal pay, juggling work and personal life, and living down feminine stereotypes—are still alive and well for women in EGD, despite the more liberal nature of the design world.

These realities create both frustrations and opportunities, said participants on SEGD’s Women in Design panel at the 2014 SEGD Conference in Atlanta June 5-7.

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Apologue (Los Angeles) founder Tali Krakowsky recently curated a week of projects for AIGA’s Design Envy blog.

Krakowsky wrote about wearable computing in the form of a Solar Bikini by designer Andrew Schneider , an inflatable mobile music hall by artist Anish Kapoor , a media installation in the round by designer Ron Arad, a physical children's book that integrates an iPhone by Mobile Art Lab and a speculative Augmented Reality concept piece for the future of driving by Michael Harboun with Dassault Systems.

Chanel Media Installation

Jury Award
Chanel Media Installation, Chanel, Apologue

Inspired by Karl Lagerfeld’s new urban architecture and graffiti campaign, expressed in his downtown New York photographs, Chanel’s new SoHo store was wrapped with a “Wall of Light” as part of a three-day celebration of the city and the launch of the new Chanel store design in New York City.

Apologue (Los Angeles) designed a porous 140-ft.-wide by 10-ft.-high, L-shaped LED canvas and hired United Visual Artists (London) to collaborate on developing generative animations for Lagerfeld’s urban photography.

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