Andy Dreyfus

CompUSA

Honor Award
CompUSA, Apple Computer, marchFirst (formerly US Web/CKS), Eight Inc.

Apple approached both USWeb/CKS and Eight Inc. to develop a unique environment within the CompUSA San Francisco store. Apple had two challenges: the first was to create a highly visible space that encouraged the customer to experience Apple products in a non-retail environment. The interior architecture and fixtures drew from new store-in-store components and Apple event vocabulary. The brand was expressed in a very simple yet confident manner, blending genius banners and related manifesto; product packaging and the new rendered logo. The second challenge was the schedule.

marchFirst (formerly US Web/CKS), Eight Inc.
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