From the SEGD Archives, circa 2014: At Adidas' new research and design building, Büro Uebule uses turbocharged typography to express the essence of sports.
Drawing by hand is an unmediated physical experience, a craft. It sharpens the feeling for form, it refines the judgement. Drawing is a beautiful discipline and a precise language for the designer.
Almost 100 years after Adolph “Adi” Dassler and his brother Rudy started making sports shoes in their mother’s washroom, the Adidas founder might be surprised to see his company's headquarters in Herzogenaurach, Germany. The latest project there is a new gym featuring the super-scaled typographic stylings of Büro Uebele Visuelle Kommunikation (Stuttgart).
Andreas Uebele, born in 1960, studied architecture and urban planning at the University of Stuttgart, and art at the Stuttgart State Academy of Art and Design. In 1996, he founded his own visual communications agency in Stuttgart, and since 1998 has been a professor for communications design at Düsseldorf University of Applied Sciences. In the same year he became a member of Forum Typografie. Andreas Uebele has been a member of the Type Directors Club of New York and of the Art Directors Club of New York since 2002.
Design Forces Converge at the 2014 SEGD Conference in Atlanta
Ideas, cultures, disciplines, and geographies converged in Atlanta June 5-7 for the 2014 SEGD Conference themed Convergence: Crossing Lines.
Just as Atlanta is a city that has been shaped dramatically by social, cultural, and historical forces, design is continuing to shape and reshape itself as disciplines, technologies, and social changes collide.
Adidas’ new research and design center in Herzogenaurach, Germany, is the place where 1,700 workers develop new products for the world leader in sports equipment and apparel. It’s nicknamed “Laces” to describe the suspended walkways that crisscross its vast atrium, connecting departments and bringing employees closer together for collaboration and creativity.
Andreas Uebele’s award-winning work stands at the intersection of architecture, typography, and information design. He'll be a featured speaker during the 2014 SEGD Conference in Atlanta June 5-7!
In his book Signage Systems & Information Graphics, Andreas Uebele sets out to explain the rules of sign system design. Then he proceeds to disregard many of them.