Infinite Scale

Infinite Scale is a sports design consultancy specializing in comprehensive solutions for the world’s most attended venues and witnessed events. Infinite Scale integrates strategy, identity and design to touch every facet of the fan’s experience. Their solutions help to make the spectacle of sports more enjoyable, memorable, accessible and distinctive, increasing the value of some of the world’s most cherished franchises and brands.

2018 SEGD Achievement Awards Ceremony

SEGD is an amazing community of designers, fabricators and manufacturers who create experiences that connect people to place. One of the many membership benefits of SEGD is a library of talks from SEGD's 4-6 events a year. Starting from 2014, these videos are available for viewing for members for free. If you are a member please log in (hint: top right below search) if not please join SEGD and experience its amazing resources.

2018 SEGD Conference Experience Minneapolis - Achievement Awards

SEGD is an amazing community of designers, fabricators and manufacturers who create experiences that connect people to place. One of the many membership benefits of SEGD is a library of talks from SEGD's 4-6 events a year. Starting from 2014, these videos are available for viewing for members for free. If you are a member please log in (hint: top right below search) if not please join SEGD and experience its amazing resources.

2018 SEGD Fellow and Achievement Award Winners Announced

During the 2018 SEGD Conference Experience Minneapolis, winners of the 2018 SEGD Achievement Awards were announced and celebrated at the largest annual gathering of members of the experiential graphic design community. Since 1987, SEGD has honored the individuals, companies and institutions whose work has significantly advanced the environmental and experiential graphic design fields. The 2018 honorees and awards and links to profiles on them are as follows.

2018 SEGD Fellow

2018 SEGD Fellow and Achievement Award Winners and Profiles

Since 1987, SEGD has honored the individuals, companies and institutions whose work has significantly advanced the environmental and experiential graphic design fields.

2018 SEGD Distinguished Member Amy Lukas of Infinite Scale

2018 SEGD Distinguished Member Award: Amy Lukas, Partner + Director of Events at Infinite Scale, SEGD President 2012-2013

Infinite Scale Turns 15

Congratulations to Infinite Scales three partners: Amy Lukas, Cameron Smith and Molly Mazollini

It all started in 2002 after designing the Winter Olympics Games. It was one of those, "well that was fun, but what do we do now?" moments.

SEGD Announces 2017 Board of Directors

New York— At a meeting last week, SEGD's current Board of Directorscelebrated notable changes to the Board starting in 2017, including the departure of five board members, the addition of three new members and the transition of the office of Secretary/Treasurer.

Departures

Salt Lake Design Week: All About the Team Work

Tanya Dreesen of the Minnesota Vikings will speak on how design impacts team integration and partnership activation at U.S. Bank Stadium, and the team's commitment to partnerships tied to the local community. Event host Infinite Scale worked with the Vikings to create Vikings branding throughout the stadium and much more. Event sponsored by archetype.

Infinite Scale, Experiential Graphic Design and the NHL All-Stars, Sports

To paraphrase Mark Cuban: "You've got your Big Screen, you've got a cold one and a comfy couch. What is compelling and unique enough about attending a game that makes it worth the effort? We in the sports business don't sell the game, we sell unique emotional experiences." A very few sports design consultancies are creating events where something fresh and innovative happens.

Construction Administration Lead Hannah Anderson	Principal Alexander Isley	Vice President \| Studio Director Ryan Keene
Creative Director Jon Sansom	Graphic Designer Natalie Maitland	VP of Digital Experiences John Downie

SEGD

Amy Lukas