Amy Lukas

Infinite Scale

Infinite Scale is a sports design consultancy specializing in comprehensive solutions for the world’s most attended venues and witnessed events. Infinite Scale integrates strategy, identity and design to touch every facet of the fan’s experience. Their solutions help to make the spectacle of sports more enjoyable, memorable, accessible and distinctive, increasing the value of some of the world’s most cherished franchises and brands.

2018 SEGD Achievement Awards Ceremony

SEGD is an amazing community of designers, fabricators and manufacturers who create experiences that connect people to place. One of the many membership benefits of SEGD is a library of talks from SEGD's 4-6 events a year. Starting from 2014, these videos are available for viewing for members for free. If you are a member please log in (hint: top right below search) if not please join SEGD and experience its amazing resources.

2018 SEGD Conference Experience Minneapolis - Achievement Awards

SEGD is an amazing community of designers, fabricators and manufacturers who create experiences that connect people to place. One of the many membership benefits of SEGD is a library of talks from SEGD's 4-6 events a year. Starting from 2014, these videos are available for viewing for members for free. If you are a member please log in (hint: top right below search) if not please join SEGD and experience its amazing resources.

2018 SEGD Fellow and Achievement Award Winners Announced

2018 SEGD Fellow and Achievement Award Winners Announced

During the 2018 SEGD Conference Experience Minneapolis, winners of the 2018 SEGD Achievement Awards were announced and celebrated at the largest annual gathering of members of the experiential graphic design community. Since 1987, SEGD has honored the individuals, companies and institutions whose work has significantly advanced the environmental and experiential graphic design fields. The 2018 honorees and awards and links to profiles on them are as follows.

 

2018 SEGD Fellow

Infinite Scale, Experiential Graphic Design and the NHL All-Stars, Sports

Infinite Scale Designs for the NHL

To paraphrase Mark Cuban: "You've got your Big Screen, you've got a cold one and a comfy couch. What is compelling and unique enough about attending a game that makes it worth the effort? We in the sports business don't sell the game, we sell unique emotional experiences." A very few sports design consultancies are creating events where something fresh and innovative happens.

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