Just about every designer has an opinion about typeset on the vertical. The thing is: you’d be hard pressed to find a statistical or empirical study that establishes the best way Latin type should be set when it’s flipped on its end.
By Allan Haley, author, lecturer and expert on all things typographic
“They’re only fonts – why do they have to be so complicated?” Sound familiar? For many of us, font licensing is right up there with fractal equations and Bernoullian logic on the ease of understanding scale.
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Allan Haley is Director of Words & Letters for Monotype, the global typeface designer and provider. He’ll be a featured speaker at SEGD’s Exhibition & Experience Design WorkshopAugust 21-22 in Washington, D.C.
He spoke with SEGD recently about type, brand, and the user experience.
What do experiential graphic designers need to know about using type across various platforms,from print and exhibit text to interfaces and display screens?
