Alex Wood

2016 Excellence Awards - Distinguished Member - Holmes/Wood

SEGD is an amazing community of designers, fabricators and manufacturers who create experiences that connect people to place. One of the many membership benefits of SEGD is a library of talks from SEGD's 4-6 events a year. Starting from 2014, these videos are available for viewing for members for free. If you are a member please log in (hint: top right below search) if not please join SEGD and experience its amazing resources.

2016 SEGD Fellow and Excellence Award Winners Announced

SEATTLE– During the 2016 SEGD Conference Experience Seattle, winners of the 2016 SEGD Excellence Awards were announced and celebrated among the largest annual gathering of members of the experiential graphic design community. Since 1987, SEGD’s Excellence Awards have honored the individuals, companies, and institutions whose work has significantly advanced the environmental and/or experiential graphic design fields. The 2016 honorees and awards are as follows:
 
2016 SEGD Fellow: Michael Reed, Mayer/Reed

Alex Wood, Partner Holmes Wood
Alex Wood

Alex Wood, Wayfinding Director, started working life on the shop floor of one of the UK’s leading sign companies, Wood and Wood, learning how signs are made. She eventually became their Commercial Director responsible for implementing sign schemes for many clients including Canary Wharf and the Royal Parks. Alex then decided to set up a design company specifically to work independently with clients to help create, design and implement successful wayfinding, sign design and information graphic solutions.

Virgin Atlantic Terminal at Heathrow Airport

Virgin Territory

One of Britain’s biggest brands turned to museum wayfinding to improve its airline customers’ experience at Heathrow Airport.

The airline created by Richard Branson has made an art form out of its cheeky brand. But when it came to making sure that passengers traveling out of its refurbished Heathrow Airport terminal had the best experience possible, Virgin Atlantic Airways knew branding wasn’t enough.

It was a museum that helped the airline see the light.

Holmes Wood - V&A

Holmes Wood (London) was featured as part of a new podcast series by the Victoria and Albert Museum. In Episode 7 of V&A Podcasts, Holmes Wood Principals Lucy Holmes and Alex Wood, along with Moira Gemmill (Director of Projects, Planning & Estate for the V&A and a member of the SEGD Board of Directors) were interviewed about their work on the museum’s wayfinding and information graphics.

Holmes Wood - American Museum of Natural History

Holmes Wood (London) has been appointed to work on the new Visitor Mapping Strategy for the American Museum of Natural History in New York. This is the design firm’s first project for a major American museum.

Vivien West Wood Display by Holmes Wood
Holmes Wood

Holmes Wood was founded in 2000 as a unique combination of complementary talents in sign and graphic design. They have since become one of Britain’s leading designers of direction and information schemes. Holmes Wood's work includes all aspects of wayfinding and signs, identities and print.

Every project is headed by one or both of the principals, Lucy Holmes and Alexandra Wood.

From our studio near Battersea Park in London we give clients incisive advice as a prelude to design work that is original and appropriate.

Image of the Holmes Wood Studio staff
Holmes Wood - V&A Podcast Series

Holmes Wood (London) was featured as part of a new podcast series by the Victoria and Albert Museum. In Episode 7 of V&A Podcasts, Holmes Wood Principals Lucy Holmes and Alex Wood, along with Moira Gemmill (Director of Projects, Planning & Estate for the V&A and a member of the SEGD Board of Directors) were interviewed about their work on the museum’s wayfinding and information graphics.

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