Johnathan Sylversmythe

It is customary to introduce yourself in Navajo with your clans which mine are Tábąąhí (Water’s Edge/Among the Waters) - My Mothers side, Táchii’nii (Red Running Into the-Water) My Father's side, Bit’ahnii — (Within His Cover) Paternal Grandmother, and Hashk’ąąn Hadzohí (Yucca Fruit Strung Out/Banana) Paternal Grandfather. I grew up in a small community called Iyanbito which is located on the Navajo Reservation in New Mexico.

Jonathan Sylversmythe
Century Sign Builders
Albuquerque, NM


Storylab is an interactive experience company focused on telling stories through technological wizardry. We like to focus on place-based (both physical and virtual) interactions and experiences. Storylab creates technology-driven interactive and immersive experiences for research, education, entertainment, dining, art and engagement.

Rafael Picco

Rafael Picco is an Art Director with IDEUM in Albuquerque, New Mexico.

Rafael is a UX/UI designer determined to craft unique user experiences by focusing on clean aesthetics, easy to understand usability, and compelling storytelling through interactive mediums. Rafael Picco has created fully immersive applications for Starbucks, Smithsonian, Verizon, and Hewlett Packard among others.

Rafael Picco is an Art Director with IDEUM in Albuquerque, New Mexico
Albuquerque, New Mexico

Century Sign Builders

Photo of Roxanna Meyers of Century Sign Builders

Century Sign Builders (Albuquerque, N.M.) CEO Roxanna Meyers received the New Mexico Business Weekly’s 2012 Award for Top Performing CEO of a medium-sized company. Meyers has owned and been the CEO of Century Sign Builders since she bought the company in 1998. At that time the company, known as Century Plus, had only 10 employees and annual sales of $500,000. The company has grown to 33 employees, annual sales of $5 million, and locations in Albuquerque and Phoenix.


Jury Award
25, Provident Realty Advisors, Vaughn Wedeen Creative

"25" is a mixed-use office and retail environment on a 50-acre campus in Albuquerque, New Mexico. The client challenged Vaughn Wedeen Creative to create a destination as opposed to a location. With that in mind, the identity consists of the unique name "25" (instead of the typical "I-25 & Jefferson Business Park"), punctuation marks as accents to the name, marketing materials, and a tag line that reads "25.

Vaughn Wedeen Creative
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