Alan Jacobson

Exit Design

Exit Design creates visual communications that help people find their way, tell organizational stories, and discover moments of joy. Human-centered research is the foundation of our work. We consider each step along a visitor’s journey and identify opportunities to surprise, delight, and enhance their experience at every turn.

Through placemaking strategies and wayfinding experiences, we design moments that matter.

Our Core Services:

Meet the 2022 SEGD Class of Fellows

Meet the 2022 SEGD Class of Fellows

Read Time: 5 minutes
This past Monday we announced a first in SEGD history! This year the SEGD Fellow Committee selected a Class of Fellows: Julie Beeler, Michael Gericke, Alan Jacobson, and Brad Johnson. We are honored to not only have these individuals join the list of incredible SEGD Fellows, but we are also excited to have them join us for a Fellow Roundtable discussion at the 2022 SEGD Conference Experience in Portland! Read on to get to know these individuals and the Fellow award ahead of the Conference.

2021 NEXPOTalks, SEGD Voices

SEGD Talks

Alan Jacobson, Founder, Exit Design / J2 Design
Anna Crider, Partner, Entro, SEGD President, Moderator

You are invited to join a conversation with Alan Jacobson, Founder and CEO of J2 and Exit Design, and SEGD Distinguished Member Award honoree. Brand strategy and experience design in the built environment have been the keystones of Alan’s research and passion. As a leader, Alan is driven by the impact design can have on our quality of life, organizational growth, and the influence of design on attraction and affinity.

Alan Jacobson

2005 Distinguished Member Award honoree. As Founder and President of the experience and design strategy firm ex;it and the brand and communications firm J2 Design Partnership, Alan has provided innovative leadership to helping organizations of diverse disciplines define their experience vision and craft design strategies for growth.

Alan Jacobson is the President of Exit Design in Philadelphia.
Exit Design
Philadelphia, PA

SEGD's 2019 Wayfinding & Placemaking Event in Philadelphia, August 1-2

2019 SEGD Wayfinding & Placemaking event takes place in Philadelphia, PA, August 1-2.

PHILADELPHIA—Wayfinding & Placemaking design continue to be the heart of experiential graphic design practice worldwide. The SEGD Wayfinding & Placemaking event in Philadelphia on August 1-2 is poised to bring participants and an international panel of speakers together to tour, connect, discuss and discover urban, regional, campus and transportation signage design.

Innovation Plaza

Finalist 2017
Finalist 2018
Innovation Plaza

University City Science Center, the nation’s largest and oldest urban research park, has continued expanding its footprint. The exit design team was originally commissioned to create a wayfinding program to help visitors navigate the campus. However, exit identified a broader opportunity to connect the Science Center with the larger University City District. The 37th Street walkway—named Innovation Plaza—is now a welcoming hub of learning and leisure.

Open Source

Honor Award 2016
Open Source

Open Source is the largest international art exhibition in Philadelphia’s history, with impactful public art installations created by 14 renowned international artists and 40 events throughout October 2015––positioning the city as an enlightened leader in the global art community.

As part of the exhibition, 14 new public artworks were installed throughout Philadelphia by international artists including JR and Shepard Fairey. The artists engaged with local communities to inform their project directions, some being participatory in the art-making.

Art and Healing in Healthcare Environments, Part 2: Community and Storytelling

Antelope Valley Medical Center, Lancaster, Calif.

When Kaiser Permanente planned its new Antelope Valley Medical Center in the windy desert region north of Los Angeles, it envisioned more than a place for sick people. Kaiser and local residents wanted a “total health environment” and a community gathering space. A unique partnership between two experience design firms resulted in a super-scaled public art program that connects people, place and experience by telling the community’s story.

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