Airlines for America

Pentagram - Air Transport Association

Pentagram (New York) Partners Michael Gericke and Michael Bierut developed a new name, mission statement, and identity for the Air Transport Association, the trade organization of the principal U.S. airlines. Rebranded as Airlines for America (or “A4A”), with the tagline “We Connect the World,” the association is represented by a symbol of five planes coming together to form a star, a visual metaphor for a group of airlines working in concert for their country.

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