300 South Wacker

ESI Design

NBBJ's New York experience design studio, ESI Design transforms places into experiences that engage audiences, solve complex challenges, and deliver lasting results. 

Our experiential graphic design practice brings placemaking, wayfinding, visual systems, and branded environments to cross-discipline projects to complete a holistic experience.

300 South Wacker Drive

Merit Award 2016
300 South Wacker Drive

300 South Wacker Drive, a commercial office building in downtown Chicago’s West Loop, needed a new identity. ESI Design envisioned a map theme that would highlight the building’s connection to the city and the river. Their solution is a 40-story mural that proclaims “You are Here” on the building exterior and a bright, captivating entryway and lobby.

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