2022 Voices 01


Based in Virginia, Color-Ad, Inc. is a national company specializing in providing visual communication solutions through signs and exhibits. We are a full service turnkey operation producing a wide range of visual communication products to an even wider range of end users and industries.

S.K. Rao

S.K. Rao has been in the global visual communications industry for more than 25 years. He holds a Bachelors Degree in Civil Engineering and has post-graduate education in several areas including project management, business development leadership, team building, marketing, problem solving and customer enthusiasm. 

Photo of S.K. Rao
Color-Ad Signs and Exhibits
Washington, DC

2022 SEGD Voices 01 - Wayfinding Lessons Learned

2022 SEGD Voices 01 - Wayfinding Lessons Learned

Read Time: 2 minutes
The critical path for any wayfinding project from conception to final sign off of the punch list, can be riddled with lack of communication, scope creep which ultimately impacts price, schedule and design integrity. Being prepared at the onset of the project to foresee obstacles and take advantage of the collaborative spirit to ensure clear communication is critical to a projects success.

2022 SEGDVoices 01


Monday, January 10, 2022 - 1:30pm

Join SEGD and Color-Ad, Inc. for the first webinar of 2022!

On Thursday, January 27, 2022 at 1:00 pm ET | 10:00 am PT S.K. Rao, Senior Vice-President of Color-Ad, Inc. will share “lessons learned” from a combined 60 years experience, as a national leader in custom wayfinding signage. Topics will include learnings to help educate your clients and improve design outcomes through the budgeting, pre-bid, submittal and installation phases.

Event type: 

Subscribe to RSS - 2022 Voices 01