2021 SEGD Xlab

Isobel Knowles

Isobel Knowles is a multi-disciplinary artist based in Melbourne, Australia. Her work investigates different aspects of human experience and engages viewers physically and emotionally through technology, narrative and interaction. Isobel’s storytelling practice focuses on collaboration with communities and individuals to sensitively portray their stories through animation. Her work has been screened nationally and internationally.

Isobel Knowles
Art Processors
Melbourne

Stark RFID

Stark RFID, with headquarters in Greenville, SC, is the industry leader in RFID event and venue management solutions. Stark RFID provides complete RFID solutions (hardware, software, consulting services and consumables) to the leading sports, entertainment and attraction brands nationwide.

Becky Sui Zhen

Becky Sui Zhen is Sound & Music Supervisor for creative technology company Art Processors, where she collaborates with programmers, designers and storytellers to meaningfully incorporate technology into visitor experiences for art galleries, museums and cultural organisations. Her goal is to inspire deeper engagement to artworks or artefacts by drawing on the emotive landscape, taking a cinematic approach to experience design.

Becky Sui Zhen
Art Processors
Melbourne

Sandra Atakora

Sandra Atakora is an award-winning interaction designer and creative director. In 2017, Sandra joined Perch, a leader in interactive retail design, where she currently serves as UX Director creating mixed reality experiences for clients such as Macy's, Barnes & Noble, and Johnson & Johnson. Sandra's experience includes designing and building AR applications, both personally in an exploratory practice and professionally as an independent consultant.

Sandra Atakora
None
New York City

Karina Sirqueira

Karina brings a range of experience, combining both design and motion to each and every engagement. As an Associate Design Director at Work & Co, she is responsible for leading design teams and delivering delightful solutions to complex challenges for clients, including MTA, Goldman Sachs, Apple, Chase, ALDO, and Google. Hailing from Brazil, Karina began her career at Globo.com, Brazil’s largest media group. It was there she developed a passion for designing digital products. She’s also worked as a designer at Huge and Elephant on clients, including Twitter, Motorola, and Whirlpool.

Karina Sirqueira
None
New York City

Marcela Abbade

Marcela Abbade is a Brazilian-Italian designer currently living in New York City. She is Associate Design Director at Work & Co, where she has worked on an array of digital products for brands such as Apple, Mailchimp, Goldman Sachs, Santander, Planned Parenthood, and the MTA. Her passion and responsibilities include leading teams, designing, and prototyping seamless digital products. Before Work & Co, she founded and worked at Hitsy D&E — a design studio focused on empowering innovative, disruptive, and creative emerging brands in Brazil.

Marcela Abbade
None
New York City

Dan Cooper

DAN COOPER, HEAD OF INTERACTIVE, CENTRE SCREEN

Dan has c.20 years’ experience leading exciting digital projects for screens and audiences of all shapes and sizes.

His work has been eased largely around broadcasting, brands and visitor experiences and usually has education at its heart.

As Head of Interactive at Centre Screen, he is currently helping museums and visitor attractions to use innovative technology to tell compelling stories, accessible to all. He leads a small team working on a variety of projects both in-house and in collaboration with partners.

Dan Cooper
None
Manchester, United Kingdom

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