2020 Branded Environments

Greg Merkel

Greg Merkel is a Creative Director at ICRAVE and has been with the company since 2006. Greg has played an integral role during his tenure at the firm leading the design studio’s branding, digital experience and design work across mixed-use residential, hospitality and restaurants as well as airport projects.

Greg Merkel has played an integral role during his tenure at the firm leading the design studio’s branding, digital experience and design work across mixed-use residential, hospitality and restaurants as well as airport projects.
ICRAVE

Stuart Fox

When Stuart Fox works on an ESI project, he isn’t just a writer, he’s a story designer. As familiar with digital storytelling as he is with words, as comfortable directing live action video as he is developing interactives, Stuart Fox leverages every tool from his interdisciplinary experience to craft engaging, educational, emotional narratives.

As familiar with digital storytelling as he is with words, as comfortable directing live action video as he is developing interactives, Stuart Fox leverages every tool from his interdisciplinary experience to craft engaging, educational, emotional narrati

Adrien Menard

Adrien Menard is a French graphic and type designer based in Brooklyn. In his 4-year time span at WSDIA he has created graphic identities, books and publications, exhibition design, typefaces, signage, art direction and websites for cultural organizations, businesses and individuals. Adrien Menard brings a particular editorial sense to all projects he gets his hands on, always with a true thoughtfulness and acute attention to detail. His notable projects for WSDIA are a full signage system for Nike’s 150,000 sq.ft.

In his 4-year time span at WSDIA he has created graphic identities, books and publications, exhibition design, typefaces, signage, art direction and websites for cultural organizations, businesses and individuals.
WSDIA | WeShouldDoItAll

Mike Ruelman

As Director, Mike Ruelman focuses on the relationship of graphic design and branded experiences in the built environment. With over 13 years of industry experience,  Mike Ruelman professional work ranges from conceptual design to production and includes a focus on retail, food & beverage, environmental graphics, graphic communication systems and building client relationships.

As Director, Mike Ruelman focuses on the relationship of graphic design and branded experiences in the built environment.
FRCH NELSON
Cincinnati

Melissa Hoffman

As Principal and Studio Leader for the LAB at Rockwell Group , Melissa Hoffman works at the intersection of technology, strategy and architecture, guiding the company’s cutting-edge incubator for innovation within built environments. From new software platforms to compelling virtual experiences, the LAB brings fresh concepts to Rockwell Group’s forward-thinking projects. Since joining the company in 2009, Melissa continues to grow relationships with some of the greatest multi-national brands, including Google, Intel, The Coca- Cola Company, and The Walt Disney Company.

As Principal and Studio Leader for the LAB at Rockwell Group , Melissa Hoffman works at the intersection of technology, strategy and architecture, guiding the company’s cutting-edge incubator for innovation within built environments.

Scott Dawald

As Managing Director for DI’s Minneapolis office, Scott Dawald brings more than two decades of design experience and leadership to inspire a diverse team of designers, account managers, and project managers. Scott's expertise in the design industry includes interior architecture, experience design and environmental graphics and how they can be used for brand storytelling.

As Managing Director for DI’s Minneapolis office, Scott Dawald brings more than two decades of design experience and leadership to inspire a diverse team of designers, account managers, and project managers.

Jonathan Jackson

Jonathan Jackson is a Partner at WSDIA | WeShouldDoItAll in Brooklyn, New York. 

Jonathan Jackson, a founding partner of WSDIA | WeShouldDoItAll graduated from Kent State University with a degree in Architecture. Prior to founding WSDIA in 2004, he worked for architects Studio Archea in Italy, Archi-Tectonics and Lindy Roy in NYC. He served 2 years on the AIGA/NY board of directors and as visiting critic at Columbia University GSAPP, Pratt University, Rhode Island School of Design, and Ecole Superieure en Visual Merchandising Design in Switzerland.

Jonathan Jackson is a Partner at WSDIA | WeShouldDoItAll in Brooklyn, New York.
WSDIA | WeShouldDoItAll
Brooklyn

Visix

Visix is a privately held software development firm based outside of Atlanta, Georgia, with field sales offices in Philadelphia, Denver, San Francisco, Dallas, Charlotte, Pittsburgh, Milwaukee and Boston.

We provide digital signage solutions for corporate, education, healthcare and government facilities. To date, we have deployed over 3,000 digital signage solutions on three continents, and more than 1000 systems on higher education campuses.

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