2019 Wayfinding Placemaking


SignAgent is a better way to better wayfinding. The SignAgent platform simplifies your process, helping you create, design, plan, and manage accurate and effective sign programs so that you can stop wasting time and start helping people get where they need to go.

Jacob Ehrenberg

Jacob Ehrenberg is spearheading the development of a new wayfinding program at San Francisco International Airport, a first-of-its kind that will revolutionize the guest experience and increase Airport revenue. Prior to that, Jacob Ehrenberg worked as a consultant to the Presidio Trust, as the Director for Brand and Strategy for Architecture for Humanity and as Project Manager for artist Andy Goldsworthy.

Jacob Ehrenberg, Project Manager at San Francisco Airport
City of San Francisco Airport Sign Shop
San Francisco

Chris Ronson

Chris Ronson is a Senior Project Manager with the Transportation Services Division of the City of Toronto.

Chris Ronson is a landscape architect by training, He has been with the City for 18 years and has worked on significant waterfront public realm projects such as Corktown Common, East Bayfront Precinct and Queens Quay Revitalization.

Chris Ronson moved to the Toronto 360 Wayfinding project in 2014, and has led this initiative from the concept design phase to city-wide implementation. 

Chris Ronson, Senior Project Manager, Transportation Services Division of the City of Toronto
City of Toronto

Jason Smith

Jason Smith is the Projects Director of City ID, based in New York and San Francisco, USA and Bristol, UK. City ID is a specialist design company focused on improving people’s understanding and experience of cities, places and transportation systems through the implementation of identity, wayfinding and integrated transportation projects.

Jason Smith, City ID
City ID
New York, NY

Katrin Middel

Katrin Middel is a partner of Polyform in Berlin, Germany. Polyform, a design firm in Berlin Germany founded in 1999, is known for corporate design, wayfinding, digital media, and exhibition projects.

Katrin Middel began her career in design at FH Münster, a University of Applied Sciences in Münster Germany, with a study focus in Visual communication and Illustration. Katrin Middel continued studying at the Swinburne University of Technology, with a focus on Design and graduating with a Bachelor degree with Honors.

Katrin Middle, Co-Partner at Polyform
Berlin, Germany

Julie Margot

Julie Margot is a designer with international experience and a transcultural vision, Julie's work is distinguished for its frequent leveraging of multidisciplinary collaboration.

For over 25 years, Julie has been a valuable contributor to the development of identity systems, information design and wayfinding strategies for urban spaces, cultural institutions and transit systems. Her broad and inclusive approach produces functional and unexpected solutions that integrate into their environment with aesthetics, wit and intelligence.

Julie Margot
Julie Margot Design


Based in Virginia, Color-Ad, Inc. is a national company specializing in providing visual communication solutions through signs and exhibits. We are a full service turnkey operation producing a wide range of visual communication products to an even wider range of end users and industries.


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