Jacob Ehrenberg is spearheading the development of a new wayfinding program at San Francisco International Airport, a first-of-its kind that will revolutionize the guest experience and increase Airport revenue. Prior to that, Jacob Ehrenberg worked as a consultant to the Presidio Trust, as the Director for Brand and Strategy for Architecture for Humanity and as Project Manager for artist Andy Goldsworthy.

Chris Ronson is a Senior Project Manager with the Transportation Services Division of the City of Toronto.

Chris Ronson is a landscape architect by training, He has been with the City for 18 years and has worked on significant waterfront public realm projects such as Corktown Common, East Bayfront Precinct and Queens Quay Revitalization.

Chris Ronson moved to the Toronto 360 Wayfinding project in 2014, and has led this initiative from the concept design phase to city-wide implementation. 

Katrin Middel is a partner of Polyform in Berlin, Germany. Polyform, a design firm in Berlin Germany founded in 1999, is known for corporate design, wayfinding, digital media, and exhibition projects.

Katrin Middel began her career in design at FH Münster, a University of Applied Sciences in Münster Germany, with a study focus in Visual communication and Illustration. Katrin Middel continued studying at the Swinburne University of Technology, with a focus on Design and graduating with a Bachelor degree with Honors.

Heath Pedrola is a Partner at Whybrow Pedrola in London and Co-Chair for the London Chapter.